Abhay D. Brahme, Managing Director, SDTronics Pvt Ltd

The world of automation cables – Quality is our Heart, Punctuality is our Brain!

SDTRONICS PVT. LTD. is an Industrial Automation Cable Manufacturing company that provides all types of cables for all brands of Servo Drives, Servo Motors, PLC, HMI, CNC and special purpose machines. Based out of Pune, its manufacturing unit has an in-house molding facility that is spread across a 10,000 sq. ft. area and has two branches strategically located. The company and its employees strongly believe in Quality and Commitment. Its product basket includes Power and Encoder Cables for Servo Motors and Servo Drives, Communication Cables for PLCs and HMIs and other products like I/O Cables, Ethernet Cables, Profinet Cables and many…

SDTRONICS was established in the year 1995 by Abhay D Brahme. It was started from scratch with just one table, one soldering gun and one person, without any financial back-up.

Looking at the future potential of automation, he envisaged a huge demand for automation cables in the coming decades. Close to three decades since then, the company has become a huge success!

In 1995 the founder used to work on labor charges by providing PCB assembly and cable assembly services. He always strived hard to give the best products with supreme customer service. Abhay was very particular about time and quality management. He kept on creating new milestones while constantly inspiring his people. Breaking his own records time and again became his habit, thus creating new milestones. Today the same passion is explicit in the second generation!

The legacy continues

In Dec 2017, at the young age of 20, Manojit Brahme decided to join his father’s business. Manojit shared the same passion for creating new milestones, going on an auto-pilot mode like his father.

Abhay’s beliefs were very strong about making an organization with stronger values and principles, and he set an example by letting Manojit start his work from the very bottom of the organizational structure. Manojit started his career as a production-line worker without any hesitation and his curious mind kept him always in a learning mode to know more about the company’s product lines and management. He worked in each and every department to grasp everything about how an organization works.

Fast forward to 27 years since inception

Today SDTRONICS has a nationwide presence and reach with almost 550 plus valued customers. The company deals with 350+ different types and lengths of cables and other major products in eight different categories.
“Having a long 27-year existence in the Industrial Automation field, we provide a wide range of cables from 2-core to 50-core which is available from 0.14 sq.mm to 600 sq.mm. Along with this, we also provide drag chain duty cables. Everything is provided as per international quality standards. We are so flexible to our customers that we even supply customized fabricated cables as per their required length and drawing. We also have an extended product portfolio in which we offer allied products like Breaking Resistors, Chocks, EMI Filters, and High Wattage Special Cables which range from 50KW to 200KW,”.

Leveraging on the state-of-the-art technology and a dexterous team of professionals, SDTRONICS is eminently catering to the requirements of its vast clientele. “We proudly say that over 80% of our employee strength is women empowered. We embarked on our journey with a vision to establish a strong foothold in the domain of Industrial Automation Cables. Since 1995, we have emerged as a persistent and prominent manufacturer of cables for all Industrial Automation needs,”.