Techno Products Development Pvt. Ltd. has emerged as an industry leader by consistently delivering cutting-edge solutions that drive industrial efficiency. Under the leadership of Murali Srinivasan, the company is poised for even greater success, with a strong focus on digitalization, sustainability, and customer-centric innovations. As they expand globally and continue to set new benchmarks in industrial automation, Techno remains a name synonymous with excellence in power transmission and automation solutions. Excerpts from an interview:
Murali Srinivasan, Managing Director – Techno Products Development Pvt. Ltd.
Q1. Techno Products started in 1999 with an entrepreneurial vision. Can you share its growth story?
Absolutely. Techno Products was founded in 1999 with a clear mission—to bridge the gap between advanced industrial transmission solutions and their real-world applications. Over the last 25 years, we’ve transformed from a niche distributor into a comprehensive solutions provider. Today, we offer a robust portfolio that includes Electric Motors, Gearboxes, Variable Frequency Drives (VFDs), and automation systems, all tailored to maximize efficiency and performance.
Our growth has been fueled by technical expertise, customer-centric solutions, and strategic global partnerships. By consistently adapting to market trends and technological advancements, we have ensured that industries stay ahead in an evolving landscape.
Q2. What sets Techno apart in terms of innovation and product excellence?
Techno is not just a distributor; we engineer solutions. Our competitive edge is built on several key pillars:
• Expert-Led Engineering: We focus on optimizing entire systems rather than merely supplying parts. Receive efficient and sustainable solutions.
• Best-in-Class Partnerships: By collaborating with global leaders, we bring cutting-edge technology to the market.
• Customization & Quality: Each solution is rigorously tested for reliability, ensuring high-performance outcomes.
• Unmatched Customer Support: We provide in-depth technical guidance, on-site service, and full lifecycle management.
Our relentless focus on innovation, precision, and efficiency positions us as a trusted partner for industrial excellence.
Q3. How are you strengthening your global presence, and what challenges do you foresee?
We are aggressively expanding our global footprint by establishing new offices in key regions. Our strategy revolves around:
• Localized Expertise: Adapting solutions to market-specific needs ensures a seamless customer experience.
• Digital-First Approach: We leverage e-commerce, remote diagnostics, and tech-enabled support to enhance service efficiency.
• Strategic Alliances: By partnering with top-tier global manufacturers, we maintain access to the latest technological advancements.
Challenges such as logistics complexities, compliance requirements, and stiff competition do exist. However, our adaptive business model and strong supply chain infrastructure allow us to stay resilient and competitive.
For us, service isn’t just an add-on—it’s integral to our DNA. We focus on:
• Proactive Technical Support: We offer on-site assistance, remote monitoring, and predictive maintenance to minimize downtime.
• Continuous Learning: We invest in training, workshops, and knowledge-sharing to empower our clients.
• Lifecycle Management: From installation to upgrades, we ensure optimal product performance.
• Data-Driven Insights: AI-powered analytics help maximize efficiency and uptime for our customers.
We believe in building long-term partnerships by delivering consistent value and topnotch service.
Q5. How is Techno integrating sustainability and corporate responsibility?
Sustainability is at the heart of our strategy. Our initiatives include:
• Energy-Efficient Products: We promote high-efficiency motors, gearboxes, VFDs, and automation to reduce energy consumption.
• Eco-Friendly Operations: Our processes focus on waste reduction, recycling, and energy conservation.
• Community Initiatives: We support STEM education, skill development, and local welfare projects to give back to society.
• Green Supply Chain: By partnering with sustainable manufacturers, we ensure that our entire ecosystem aligns with environmental goals.
Through these efforts, we contribute to a greener, more sustainable industrial future.
Q6. How is Techno adapting to digitalization and automation?
We are at the forefront of Industry 4.0 and actively integrating digitalization into our operations. Our key focus areas include:
• Smart Industrial Solutions: IoT-driven automation and real-time monitoring enhance efficiency and reliability.
• AI & Predictive Analytics: We leverage artificial intelligence to optimize performance and anticipate maintenance needs.
• Cloud-Based Remote Support: Our tech-enabled troubleshooting and optimization services ensure minimal disruptions.
We firmly believe that digitalization is not just the future—it is the present, and we are committed to keeping our clients ahead of the curve.
Q7. What are your focus areas for the next phase of growth? Any new product lines on the anvil?
Our future roadmap is ambitious and strategically aligned with industry demands. Key focus areas include:
• Global Expansion: We have recently opened offices in Dubai and Jakarta and plan to establish a presence in other key markets.
• Next-Gen Automation: AI-driven industrial solutions will drive efficiency and reduce operational costs.
• Sustainable Innovation: We are investing in energy-efficient motors, smart gear solutions, and connected systems.
• Enhanced Customer Solutions: Strengthening our service models and predictive maintenance tools will provide greater value.
• Marine Industry: We are actively working on marine retrofit jobs in collaboration with leading marine service providers globally.
Additionally, our product pipeline includes high-efficiency power transmission solutions and advanced industrial automation products that set new industry benchmarks.
Q8. What are the biggest challenges you’ve faced, and how have you stayed ahead?
Like any growing company, we’ve faced our fair share of challenges—from supply chain disruptions to rapid technological shifts. Our approach to overcoming these obstacles includes:
• Resilient Sourcing: We maintain a diversified supplier network to ensure supply chain reliability.
• Continuous Innovation: Investing in R&D, training, and emerging technologies keeps us ahead of industry trends.
• Customer-Centric Approach: We develop customized solutions and offer proactive service to enhance client value.
• Regulatory Readiness: Staying ahead of compliance requirements ensures seamless operations across global markets.
Our agility, forward-thinking strategies, and deep industry expertise allow us to stay ahead of the curve and continue delivering excellence.