Rani Supriya, Regional Marcom Manager, Indian Subcontinent, Cognex Corporation

Nomination for SHE (Rediscovering The Real Woman In You)-Women In Manufacturing -Marketing Innovation Award


Personal Profile / Bio-sketch:

With over 13 years of experience as a strategic marketing, branding, and marketing communications manager, I have a proven track record of enhancing business volumes and achieving revenue and top-line profitability. My expertise includes charting out marketing strategies, advising on products, and consistently fueling accelerated revenue gains.

I monitor marketing budgets and ROI for all marketing programs, create market-oriented content, conduct market research analysis, and evaluate the effectiveness of all marketing and communications initiatives. I remain on the cutting-edge with excellence in managing branding, communications, and campaigns through offline and online mediums, e-mail marketing, building online communities, and attracting new customers.

As a growth-oriented professional, I excel in devising and implementing innovative marketing strategies to propel products and streamline branding efforts, ensuring augmented revenues and year-on-year growth. My experience and industry exposure have taught me valuable life lessons, including maintaining a never-give-up attitude, staying positive in life, and meeting deadlines no matter the circumstances.

A Brief Account of your contribution to your organization

Adapted and led the launch of a strategic product in India based on Deep-Learning Technology in the Industrial Machine Vision Smart Camera (D900): responsible for positioning, branding, all marketing strategy, competitor mapping, and influencing their up- and cross-selling.

During my two-year tenure at Cognex, I transitioned from a process-oriented organization to a marketing department with a different approach. Responsible for developing and implementing an overall marketing strategy for India region align to global messaging & fine tuned with regional Initiatives and customer expectation.

By gaining a comprehensive understanding of the company’s key business divisions and future vision, I can better comprehend the requirements of other departments. To achieve the company’s short- and long-term goals, I keep a list of key priorities handy.
In my role, I oversaw the global strategic product launch of a high-end product in India at a premium price point. Our primary challenge was positioning the product in relation to our key industry and customers, as startups and low-cost product sellers were eager to match its features. To address this, we developed marketing communications campaigns and supplementary materials such as white papers, blogs, and customer success stories. On-site product demonstrations and tech days proved successful in engaging directly with customers. In addition to successfully selling the new D900, we also replaced outdated models with the latest release.

Professional Achievements

As an APAC region award-winning Marcom professional, I have conceptualized, developed, and executed numerous marketing campaigns that build memorable brands. With a proven track record of leading corporate and field marketing and communications for multimillion-dollar companies across diverse industries, I have gained rich experience in charting out marketing strategies and advising on products, with a key focus on enhancing business volumes and achieving revenue and top-line profitability.

I am a go-getter, confident change manager with skills in conceptualizing strategic and operational plans for acquiring new clients from various regions and cultivating relationships with them for customer retention and acquisition. My ability to think strategically and adapt to changing circumstances has been instrumental in my success in the industry.

Adapted and led the launch of a strategic product in India based on Deep-Learning Technology in the Industrial Machine Vision Smart Camera (D900): responsible for positioning, branding, all marketing strategy, competitor mapping, and influencing their up- and cross-selling.

How do you balance your work, home and leisure

I take a structured approach to managing my time and resources. I break down projects into small milestones and set timelines for each milestone, which I stick to rigorously. I rarely take assignments home with me, and if something changes or there is an unexpected delay, I adjust my work practices to stay on schedule and get the job done within the set time.

When working from home, I prioritize maintaining a work-life balance by setting boundaries. This might include scheduling fixed work hours and then spending time with family and friends afterward. To remain productive and separate my personal and professional lives, I may request that my employer provide me with a laptop and monitor. These tools would help me stay organized and focused while working from home, which ultimately leads to better productivity and a more sustainable work-life balance.

Favorite Hobbies

Hiking is one of my favorite hobbies. It lets me escape the chaos of daily life and appreciate nature while exploring new trails. Combining my love for nature with photography, I often capture the breathtaking views along the way. Hiking has taught me perseverance and goal-setting as I push myself to complete challenging hikes. It’s a fantastic way to stay active and rejuvenate.

Your Passion and Goal

I Never be obsessed with any passion, if I want a smooth and peaceful life. Surrender to the Higher force that will take your life as apropriately as needed, suited to the changing times and changing needs.

Mantra: Be free from expectations and consequently from disappointments.

Beliefs & Values

Compassion and empathy: I believe in treating others with kindness and respect, regardless of their background or beliefs. I also recognize the importance of diversity and inclusivity, and value honesty and integrity in all my interactions. Being transparent in my dealings with others is important to me, and I strive to communicate openly and honestly in all situations. Additionally, I place a high priority on personal growth and self-improvement, and actively seek out opportunities to learn and develop new skills.

Spirituality or faith: I do believe in the importance of spirituality and striving to live in accordance with my personal values and principles. This can involve engaging in practices such as meditation or mindfulness, or simply being mindful of my actions and the impact they have on others. Ultimately, I believe that living with purpose and intention is key to living a fulfilling life.:

Jury Rating

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