Tata Motors and Castrol sign new agreement to strengthen partnership
Tata Motors and Castrol today signed a new Strategic Partnership Agreement which will see the two companies working even closer together going forward. Castrol is a major supplier, approved by Tata Motors Passenger Vehicle Division to provide the entire range of lubricants including engine oils, gear oils, transmission fluids and ancillary products.
Tata Motors and Castrol have a long and enduring relationship of over three decades and have worked closely together to deliver high performance products and outstanding services for Tata Motors customers. In the passenger vehicle segment, Tata Motors and Castrol have worked together to co-engineer dedicated products to suit the requirements of the passenger vehicle range, including the recently launched, Tiago.
Speaking at the signing ceremony held in Mumbai today, Mr. Mayank Pareek, President, Passenger Vehicle Business, Tata Motors, said, “Castrol has been a trusted partner with Tata Motors over the last several years. Our companies share similar values and are focused on delivering the best product quality and services and delightful customer experiences. We are glad to extend our partnership with Castrol and look forward to working closely with them to leverage the exciting growth opportunities in the passenger vehicle market.”
As part of the ongoing partnership, Castrol provides Tata Motors workshops with the high performance Professional series of lubricants including Castrol GTX Professional Diesel, Castrol MAGNATEC Professional T5W30 and Castrol EDGE 0W40 engine oils. Through its wide distribution network, covering over one lakh retail outlets across the country, Castrol enables Tata Motors workshops and retail customers access to the complete range of Castrol’s pioneering technology lubricants.
Both the companies also work closely in the area of safety and skill development in Tata Motors Franchised workshops, besides collaborating on joint campaigns and promotional activities to generate further footfalls in workshops.
Commenting on the Tata Motors – Castrol partnership, Mr. Omer Dormen, Managing Director, Castrol India Limited, said: “Castrol’s relationship with Tata Motors goes beyond providing pioneering technology products and outstanding service, to collaborating with them to enhance their customers’ experiences. Castrol values this long standing relationship and we look forward to building on that relationship and developing new synergies as our partnership strengthens and flourishes.”
About Tata Motors:
Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 275,561 crores (USD 41.6 billion) in 2015-16. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.
Castrol, one of the world’s leading lubricant brands, has a proud heritage of innovation and fuelling the dreams of pioneers. Our passion for performance, combined with a philosophy of working in partnership with manufacturers, has enabled Castrol to develop lubricants and greases that have been at the heart of numerous technological feats on land, air, sea and space for over 100 years.
Castrol is part of the BP group and serves customers and consumers in over 140 countries in the automotive, marine, industrial and energy production sectors. Our branded products are recognized globally for innovation and high performance through our commitment to premium quality and cutting-edge technology. To find out more about Castrol please visit www.castrol.co.in