TESTO: Redefining the overall working experience of Testing & Measurement in near future
Q. Testo India has gained credible market share in measurement technology industry, how did Testo India managed this significant growth?
Testo India was established in 2006 and in the past 12 years we have become the market leaders in the measurement industry. Through our aggressive approach we have achieved a significant mark in a very short span of time. We have always had a very good team of highly engaged and qualified people, even our distributors and channel partner network were well spread across the entire nation which enabled us to be present PAN India. Another important aspect that has always been a cut above the rest is our product quality and performance. Our products are made with German technology which gives us a premium value in the market. We even have a certified testing and calibration lab locally available in Pune which is an additional advantage for us as the customers are very satisfied & confident about our products and after sale services.
Q. Can you brief us about Testo’s global network & activities?
Testo SE & Co KGaA, is a world leader in design, development and manufacturing of electronic portable test and measuring instruments. Backed by more than 60 years of measurement engineering experience, Testo as a group is headquartered in Lenzkirch in the Black Forest region of Germany. Production, Research & development centers are also established in Germany. The company has been privately owned since inception. Today, with 2500 employees, 32 subsidiaries and more than 80 representatives worldwide, Testo is represented on 5 major continents. Testo is continuously working to find innovative measurement solutions in the fields of air conditioning and ventilation, food quality, data monitoring, building technology, emission control, predictive and preventive thermographic maintenance and many more fields.
Q. How about Testo India’s initiatives in measurement technology space? Which are your focus areas?
Being a market leader, we have always understood our role and responsibility towards the segment. Since the very beginning we have provided testing and measurement solution to our customers. With time we have taken measures to improve the measurement methods, introduce advanced products and even include latest trends and technologies in our instruments. We transformed from manual measurement techniques to automatic ones, we initiated the transition from regular analog instruments to digital equipment and now with increasing applications and technology we are providing smart & networked measuring instruments as well. Bluetooth & WiFi connectivity are the key features of our products which are very much in line with the technology around us. Our focus has always been on developing the best products, answer all the application requirements and provide not only the instrument to a user but also present the best solution possible.
Q. What are the market opportunities for Testo products in India? How do you plan to position these products?
Undoubtedly test and measurement industry is one of the rapidly growing industries, Market is very much welcoming for those who come up with solutions that can reduce manual intervention, calculations and analysis time. There is a tremendous growth of domestic and global demand due to enormous industrialization & change in processes, which creates greater opportunities for testo products as they can support these processes assuring an equal growth of the industry. Testo has already pulled up their socks to proceed with the growing test and measurement market and is thus working constantly towards bringing in innovative and smart solutions to provide users with fast, easy and world class testing and measuring products.
Q. Can you brief us more about Testo India’s top line product range?
At the current scenario when we are witnessing a great development prospect in all the industrial areas accompanied by the infrastructural renaissance, the needs for T&M instruments has increased big time. Considering our latest and most advanced solutions for instance, our new Electrical Instruments are very distinct and unique in their features. They are excellent instruments to inspect the electrical components and circuit failure threats during power transmission and distribution. Our latest solution to the industry is new Thermal Imagers with smartphone integration designed to deliver networked thermography mostly used for predictive and preventive maintenance. We have a range of Smart Probes which equips the users with smart and easy measurement techniques using the smartphone interface. It can get integrated to the thermal imagers and can ensure instant testing and measurements. The testo 160 WiFi data logger measures, monitors and documents temperature, humidity, light intensity, UV radiation, CO2 concentration, atmospheric pressure, continuously, precisely and automatically. Testo offers a new light weight and more precise air capture hood, testo 420 for larger air intakes and outlets. With only 2.9 kg and ergonomic handles, measurements, can be carried out comfortably, without inducing fatigue, even at turbulent swirl outlets.
Wireless operation, with the easy of saving & transferring data over networks makes our instrument more users friendly, interactive and cost effective. Our continuous approach towards innovation, Research & development ensures eminent future of our products which are sure to redefine the overall working experience of Testing & Measurement.
Q. What are the key technological trends that are driving measurement technology industry?
As mentioned previously, the latest trends and advancements that we are witnessing, which are expected to drive the industry are coming from the digitization of the working system. The traditional methods and processes are now getting replaced with smart solutions. The more comfortably we control the process, the better the output we get. The emergence of smartphones has simplified the functioning of every industry. All the time consuming, manually driven operations can now be governed with just once click of the smartphone making the process more easy, accurate, fast and reliable. Booming concepts like IoT and cloud storage are yet another advancements that are influencing the measurement industry as they are faster and much secure way of data transfer and storage.
Q. According to you what is the forecast for the measurement technology industry?
Needless to say, the measurement technology industry is progressing to a very bright future. With continuous opportunities & applications the prospect is great.
Q. What is your vision for the company for next few years?
India is termed as an emerging market and the numbers are only growing. We witness a great potential and application specific requirements in the market. So, to ensure constant service, we plan to launch several new products & solutions & extend our arms to all possible regions, industries and applications in the upcoming years. Testo has recently provided a revolutionary product the new air velocity & IAQ measuring instrument testo 440 which is a multifunctional instrument working with wired probes as well as wireless connectivity. We intend to offer many such technologically advanced products which will help us grow not only in India but also in the surrounding markets of Nepal, Bangladesh & Sri Lanka with its channel partner network.
