V M Traders: The legacy of SERVICE


In operation for more than 30 years, V M Traders has attained leadership position in distribution of bearings, cam clutches and rod-ends. It has earned the reputation of a reliable provider of imported and branded bearings that are high on quality, durability and performance. In an interview with Machine Tools World, Vinod Padwal, Head- Business Coordination, V M Traders talks about the company’s focus areas, market opportunities and future vision. Excerpts:

Q. Please brief us about company’s reach and focus areas ?

V M Traders came into existence in 1982 and today it is one of the largest importers & stockists of bearings. We are India’s largest authorized distributor and certified importer of bearing and allied transmission products. We have multiple known and quality brands of bearings and transmission under our company umbrella. We always strive to understand customer requirements and work towards offering them a complete package of supreme quality with top-notch international products, reasonable cost and excellent service.

In over 30 years of our existence, we have grown from strength to strength and have established ourselves as a premium and reputed supplier and authorized distributor for a wide range of bearings, cam clutches & rod-ends pan-India. After having established leadership and creating good-will in India market, we also plan to expand our business globally.

Q. Tell us more about your product range and the industries you cater to?

V M Traders offers a range of engineering products such as Needle Roller Bearings, Cam Clutch, Chains, Ball Bearings, Rod Ends, Linear Guideway etc. We deal in best quality branded bearings of SCHAEFFLER, INA, FAG, Tsubaki, EASE, Maruti Rod End brands. We keep wide range of bearings useful for various industries and markets. We also have a showroom to facilitate prompt service and fulfil the requirements of our customers.

Our products find application in a number of high growth sectors, including automotive, steel, food, packing, pharmaceuticals, SPM machine manufacturing, etc. Our prominent customers include leading names, such as Larsen & Toubro, ACG, IMA-PG, Aditya Birla, TATA Motors, ETON, Reliance Industries, Mahindra, Bosch etc.

Q. What are the market opportunities for V M TRADERS products in India? How do you plan to position these products?

With government projects gaining steam, we see huge opportunities for our product application in this segment. As we also handle big automotive, steel projects we see opportunity in providing our products for maintenance purpose.

Q. According to you, what are the demands of today’s customers? How do you meet these demands/requirements to ensure customer satisfaction?

Today’s customers just don’t look for a product but look for a partner who can provide them a combination of best quality products, prompt service, timely delivery and cost-effectiveness. We, at V M Traders, work closely with our customers to serve the holistic needs of the industry with a complete series of Needle Roller Bearing, linear bearings, precision bearings, spherical bearings, cylindrical bearings, clutch bearings, ball bearings, cam clutches, rod-ends and many more. We strictly adhere to highest quality standards and are committed to provide superior customer service to meet the diverse requirements of our huge clientele.

Q. What would you define as your USP? What gives you an edge over your competitors?

As a flexible problem solver in defined segments, we create more possibilities by ensuring supreme quality, which is our priority and we achieve that by keeping known international brands. We also focus on service and delivering it with flexibility, efficiency and speed to match the business requirements of our customers. Our plus point is that we ensure the best service to our customers by keeping huge stock of material in all brands, which we offer at competitive prices. Thus, meeting their requirement of quick yet quality and cost-effective service. We leave no space for any grievances from our valued clients by ensuring product delivery on time, every time.

Q. What is your marketing strategy for India?

Our Management basically work on 4Ps (Product, Price, Promotion and Place) and 3Cs (Company, Customers and Competitors) framework to drive our products and find the correct market fit. We also emphasize on digital marketing and participating in big exhibitions all over India to increase the visibility of our products and make customers aware about our portfolio.

Q. Brief us about the quality policy of your business?

We have a team of quality analysts who vigilantly assess all the imported products on stringent parameters of quality and only after being assured of no error, the products are dispatched to customers. We also provide our authorized pan India distributors certificates for the mentioned brands with test certificate for quality assurance.

Q. What is your vision for your company?

Our vision is to continue to satisfy the rapidly evolving requirements of technically advanced customers, as traditional suppliers of bearings and engineering products under VM Group of company name. To achieve this, we are committed towards constant research and development and regular improvisation in all the fields.

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