Zeotap, a global data and identity platform, has appointed Guy-Thomas Barbier as the new Country Manager for the US. Most recently Senior Client Partner, Enterprise Sales at Oracle, he joins zeotap to oversee operations in the US and accelerate growth in North America as more brands continue to adopt the company’s global data and identity platform that offers CRM on boarding, enrichment, and activation. Barbier will be based in New York at zeotap’s US headquarters and report to Daniel Heer, CEO, and Co-Founder of the company.
Daniel Heer said, “North America is a highly critical market to zeotap as we continue to roll out our solution to world-class brands looking to have a 360 – consumer view to inform their digital marketing. We’re delighted to welcome Guy-Thomas Barbier to lead the charge in the US and Canada where we already work with a host of brands that prefer to work outside of the closed environments.”
Barbier originally joined Oracle as a result of its acquisition of Moat, the SaaS-based marketing analytics company where he was a senior sales director. Previously he worked in finance at Merrill Lynch as an assistant vice president in structured credit trading and an analyst in its global credit derivatives division.
Barbier said, “I’m thrilled to join the team at zeotap which has found a sweet spot in the market by combining deterministic CRM on boarding and enrichment to solve a problem I’ve encountered too many times in the industry – the lack of customer understanding. I’m looking forward to leading zeotap’s innovations and servicing its customers in North America.”
Over the past couple of years, zeotap has made critical inroads in North America to mirror the success it has long enjoyed in Europe and India. The company made a name for itself in those regions as the first to on board data from numerous tier-one telecom operators and other large enterprises that achieved up to six times higher demographic on-target rates than market benchmarks.
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Engineering Review – November 2019
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