Ador Powertron road safety products were the cynosure at the IRF WRM 2017 Expo

Ador Powertron participated in the International Road Federation’s World Road Meeting held at Delhi, India during 14 – 15 November, 2017. A great success, the event witnessed their Safety Roller Barrier and the Ador Road Beacon Pushpak VMS Trailer to be the most alluring products during the 4-day expo.

The National Capital stood stately at the prospect of holding the prestigious 18th World Road Meeting, 2017 in India. With India’s Vision of achieving a 50% reduction in road deaths and accidents by the year 2020, it seemed only fair that the theme of the event was “Safe Roads and Smart Mobility : The Engines of Economic Growth”. It had wide participation of organizations – both governmental and non-governmental from countries across the globe to further the cause and the objective of reducing road fatalities. For the last 60 years, the IRF has been organizing the meeting once every four years in different cities across the world. The World Road Meeting includes a conference and an exhibition where the challenges, innovations and success stories are discussed.

Ador participated this year at A-37, Hall No. 1 at The Indian Exposition Mart, Greater Noida. The booth looked vibrant and dynamic with complete traffic solutions on display. They had their product – The Ador Road Beacon Dhanno VMS (Variable Messaging Sign) Trailer hoisted at the very entrance of the venue. Looking spectacular in its orange shade and excellent LED display, the Ador Road Beacon Dhanno VMS Trailer can use cameras and sensors to automatically trigger warnings by predicting congestion hotspots. At the entrance of Hall 1, one could see the future technology – The Ador Road Beacon Roadstar Trailer displaying directions and navigation messages clearly throughout the event. Truly lightweight, robust and vandal-proof, the Ador Road Beacon Roadstar Trailer is ultra easy to control, can be locked when parked and could be located by GPS too.

Coming to the grand entrance of the Ador booth, the visitors could see the enchanting aura created by the dominating red hue of Ador. Greeted by the tune of the inspiring Ador Videos, we were guided through the history, the anthem and the innovative traffic solutions provided by Ador. The product which caught the immediate eye of everyone who set foot in the stall was ‘The Ador KSI Safety Roller Barriers’ which stood circling a considerable portion. Being the very first Mash 4 barrier in the world, the Safety Roller System conserves precious human life and is designed for preventing extreme road hazards. It is the first of its kind, ground breaking shock absorbing system which is efficient in the structural adequacy of the barrier, protecting the vehicle occupant against risk and the vehicle trajectory post impact.

Another eye-catching display was The Ador Road Beacon Pushpak VMS Trailer. Quite like the name, Pushpak is a self-moving solution to the trailer fleet and the parking management issues. Being India’s First Vehicle mounted VMS, Pushpak can be easily navigated, deployed and parked. The messages can be triggered by the driver or through the control room. With added advantages like the CCTV camera for traffic prognostics and a GPS locator, Pushpak can be used in small city roads and could be deployed at highway roadworks and closures.

At the other end of the Ador booth stood a colorful and incredible solution to creative message displaying – The Transparent Walls and Fences. It uses modern LED based hardware and software control technology to allow you to engage visitors, customers, people waiting with creative messages, etc. It uses real estate like never before – the building glass facades, holding lines for shopping centers, multiplexes, hotels, trains and bus stations to communicate like never before.

The event was adorned by the visit of Mr. Nitin Gadkari, Honorable Minister of Road Transport, Highways and Shipping, Government of India who inaugurated the expo. With a footfall of over 2000 delegates and visitors, the expo had a tremendous response with many informational exchanges. The Ador stall was visited by over 500 people from various fields including officials from Govt. organizations like NHAI . All the key EPC Contract organizations like Afcons Infrastructure Ltd., Van-Infra, etc. took keen interest in the Ador Traffic Solutions.
The popular national daily, The Dainik Jagran in its November 15, 2017 issue of Greater Noida had a front page feature of the Safety Roller Systems by Ador.

Ador believes in its tagline – Peace of Mind, and through innovative and made-for-India Traffic Safety Technology, it is fulfilling its dream of providing a hassle-free, congestion-free and smart mobility for every commuter.

Article by —
– P.K. Balasubbramaniian