Daimler India commercial vehicles to be part of the world’s leading trade fair for industrial technology

• DICV re-affirms commitment to the ‘Make in India’ campaign
• DICV manufactured HDT Cabin, HDT Engine and G 85 Transmission to be on display

Daimler Trucks has produced BharatBenz trucks in India since 2012. In May, the production will be expanded to buses.

Daimler India Commercial Vehicles Pvt. Ltd. (DICV), a 100% wholly owned subsidiary of Daimler AG, announced its participation at the 5-day (April 13 – 17, 2015) Hannover Messe (Hannover Fair) to be held at Hannover in Germany which is the world’s leading Trade Fair for Industrial Technology.

This year, India will be the ‘Partner Country’ at the Hannover Messe, which attracts nearly two lakh global leaders in business, technology, industrial scientists and policy makers. About 300 Indian companies including public sector giants would be participating in the 5-day fair, seeking technology collaborations, business tie?ups and showcasing India’s capabilities in global trade. Earlier, India had been the ‘Partner Country’ at the Hannover Messe in 2006. At the fair, DICV will be part of the India Pavilion displaying its range of ‘Make in India’ products that include the HDT (heavy duty truck) Cabin, HDT Engine and G 85 Transmission.

The HDT cabin being showcased sets high standards in comfort and safety on the roads in India by mixing a spaciously designed interior with excellent illumination thus offering a high degree of driver visibility. The other class-leading display items, the OM 906 engine and the G 85 transmission will be seen in the Hall 6.

Confirming DICV’s participation at Hannover Messe 2015, Mr. Erich Nesselhauf, Managing Director and CEO, Daimler India Commercial Vehicles said, “We are in line with the Make in India campaign, our state of the art manufacturing plant in Oragadam manufactures world class products for both Indian and global markets. Our BharatBenz trucks are synonymous with quality, reliability and efficiency, and this is established with the remarkable rise in our sales by 59% over the previous year. The start of the bus production later this year marks the next chapter of our success story. We are excited to present our accomplishments in India at the Hannover Messe”.

Daimler is investing another 50 million Euros in the bus plant, which will start operation on the premises of the existing plant at the end of May. The plant is set up for an initial capacity of 1,500 units per year with a possible expansion to 4,000 buses. This is where rear-engine buses for the premium segment will be rolling off the assembly line under the Mercedes-Benz brand. The product portfolio will also include front-engine BharatBenz buses tailored to the requirements of the Indian high-volume bus market.

In Chennai, roughly 3,000 employees produce robust and reliable BharatBenz trucks which already rank third in the heavy-duty segment.

Daimler’s activities in line with “Make in India” initiative
On the occasion of the Hanover Messe, Dr. Dieter Zetsche, Chairman of the Daimler Board of Management and Head of Mercedes-Benz Cars, will meet Indian Prime Minister Narendra Modi. Among the topics will be Modi’s initiative “Make in India” which seeks to further strengthen India’s industrial base, thus developing the country to an internationally recognized production hub. With a high level of localization and the export business from India, DICV’s business is already a prime example of the “Make in India” objective. About 85 percent of the vehicle components are produced locally at Oragadam.

Daimler India Commercial Vehicles Pvt. Ltd.
Daimler India Commercial Vehicles (DICV) is a 100% subsidiary of Daimler AG, Stuttgart, Germany. DICV produces medium and heavy-duty commercial vehicles for the Indian volume market, under the brand name – BharatBenz. BharatBenz stands for Indian engineering with German DNA. The products have been engineered to serve all major customer segments, from owner-drivers up to large fleet operators. The efficiency of BharatBenz trucks is an optimal fit for customers keen on efficiency, a low Total Cost of Ownership over the life-cycle and highest profit potential for their businesses. The state-of-the-art production plant at Oragadam, near Chennai, spreads over 400 acres (160 hectares). It includes a modern test track designed to simulate Indian conditions – making it one of its kind in Asia. DICV has a total dedicated investment of over INR 4400 crs. (approximately €700 million).

The Company also handles Production, Marketing, Sales and After Sales of Mercedes-Benz Actros Trucks in India. Mercedes-Benz Trucks with the Brand Promise “Trucks you can Trust” are renowned world-wide for their reliability and efficiency under most extreme operating conditions, as well. These trucks also offer the best that Truck Technology has to offer. The Daimler Bus division in India was merged with DICV in April 2013. In May 2013, a new range of FUSO trucks were launched as part of Daimler’s ‘Trucks Asia’ strategy. In March 2014, DICV laid the foundation stone for its upcoming Bus plant. This plant whence in completed in 2nd quarter 2015 will roll-out buses under the brands Mercedes-Benz and BharatBenz. Sustainability being a core of Daimler’s corporate culture, DICV will focus on creating efficient, reliable and ecologically friendly products.

BharatBenz
BharatBenz is the Indian truck brand of Daimler AG, the world’s largest Commercial Vehicle manufacturer and inventor of the truck. Backed by over a century of global trucking experience and an in-depth understanding of the Indian terrain, BharatBenz is here to transform the country’s trucking industry. BharatBenz offers Indian customers an entire truck portfolio in the 9 to 49 tonne range across various applications. The name – BharatBenz – brings out the two most defining qualities of a brand that is being built exclusively for India. ‘Bharat’ carries the values, ideologies and spirit of the nation, and reinforces the brand’s commitment to serve the Indian market. ‘Benz’ upholds the lineage of innovation, technological brilliance and engineering excellence that have given unparalleled performance and great value for generations. Powered by the synergy between global leadership in technology and local deep rooted customer knowledge, BharatBenz builds robust, reliable, performance-oriented trucks to drive maximum productivity and deliver maximum value to customers across the country. With BharatBenz, a new era in Indian trucking has arrived.

For more information
Web: www.daimler-indiacv.com