COVID-19 made flexible business planning & goals

Q. Please tell us about the initiatives taken by your company for business continuity while ensuring employee well-being during these challenging times?

To ensure the well being of my employees, all are advised to work from home and not to leave their homes unless there is any real critical work. As preventive measures, we have provided a kit of N-95 face masks and hand sanitizer to them and further requested them to use it regularly. To continue the business activities, we are using the time to strategize and increase our product and service portfolio, for example, we now have the expertise to provide one stop solutions for Digital Marketing and Innovative Branding. Also, we are focusing more on Customer Relationship Management and creative solutions for our Customers, which would help them to work remotely and at the same time support consistently.

Feeling powerless and hopeless won’t be of any help, instead we can see this challenge as a chance to change ourselves, and we need to do our part by washing our hands regularly, resist the urge to store and amass unnecessarily, and encourage others to do the same. It may not feel like a superhero-level work, but it is a superhero-level work to protect our family, community and all the people around us. Our seemingly small efforts summed together, will make a tremendous impact. They add up. They mean something. All we need to do is stay positive and keep moving forward, and together we’re all going to come out of this.

Q. What steps have you taken to ensure Work from Home? How are you ensuring collaboration amongst internal teams?

Various assignments are given to the team and reviewed time to time. We are having regular video calls to make sure that the people are connected and don’t panic in the situation. We are having unique rewarding program for our Best performers.

Using time wisely, sticking to a routine, and being productive helps one promote a sense of hope that the employees and his life is progressing. In the face of occupational and social change, one may lose his productivity and tenacity while falling into idleness and subsequent discouragement.

We advise our employees to continue to take steps towards their personal and career goals. This may be through exercise, reading, writing, honing old skills , or acquiring new skills (Music/ Poetry/ Painting/ Culinary Skills). While the pandemic may have put some things on hold, one should continue to take reasonable steps toward becoming your ideal self.

We are also doing some competitions like decorating your home work space, best view from the work place, sharing their desk space with their family members etc. To ensure that the employees are connected and motivated.

Q. What initiatives have you taken for smooth customer experience?

Our team is available for online support. We are also guiding our customers on how they should use digital marketing to ensure their product and services reach the market. Various online tools are being suggested with regular calls via various media platforms.

Q. What would you define as key lessons from this crisis?

Nature is always superior than humans, COVID-19 showed us, as did the refugee crisis, that the globe lacks the ability to assemble a powerful intensive care capacity. This is now a clear challenge for world leaders.

Q. In your view, what will be the impact of the pandemic on the overall business scenario and especially on your segment? What is your strategy to tackle the economic slowdown?

Even when it comes to business, a long term planning should not be considered. Business Planning/targets/goals should always be flexible. Considering Giftwala as a branding company-, This pandemic will actually help to grow the business. Other companies will look new avenues to increase their sales to meet up their sales target. Which will require push selling and aggressive marketing. So demand for marketing agencies will be higher.

Q. What are the policies/ support that you expect from the government for your sector?

The pandemic is bringing with it a major economic and financial crisis. Facing the economic consequences of coronavirus is a major challenge for national governments, institutions and the international system. There is an urgent need to understand the extent of the crisis and the nature of the health, social and economic problems we face as well as to update the policies that have led to this crisis.

Lastly, if you’re reading this and looking for hope, remember that you are doing your part. You, along with the rest of society, have been asked to come together under extraordinary circumstances to do something out of the ordinary. Participating in the specified safety measures joins you with millions of other people as we work together to protect others and get back to business as usual.

Please feel free to contact me if you need any other details.