Instamode Airpipe: Global leadership in compressed air piping

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Mr. Santosh Kumar, Managing Director, Instamod Airpipe Pvt. Ltd.
Mr. Santosh Kumar, Managing Director, Instamod Airpipe Pvt. Ltd.

Q. Can you please brief us about international alliances & Airpipe System global infrastructure?
Instamod Airpipe is Hong kong based MNC having its global presence in various countries including India with state of art manufacturing facility at Ningbo (China) with 56 national patent (protected by national law) which provides solution for compressed air piping as well as vacuum/nitrogen/carbon dioxide and inert gasses.

Q. What are the latest initiatives Airpipe System has undertaken in compressed air systems space? Which are your focus areas?
As a milestone initiative to access the market of Europe & South Africa we are under process of opening up subsidiaries. Further in India, to bring our clients to our nearest proximity our sales operation have been supported by 22 strong channel partners spreaded across the breadth & length of the country.

Q. What are the market opportunities for Airpipe System products in India? How do you plan to position these products?
Starting from our strong industrial markets like automobiles. We see huge opportunity for textile, packaging ,printing, cement and general machinery industry. The significant product feature of Airipe leads to clear added value for our customers. Easy to assemble, zero leakage, optimal pressure drop, resistant to corrosion, quick ROI are the keywords of our technology

Q. In order to sustain at frontier position, what are the marketing strategies that are applied & will be applied for Indian market?
India is a matured market and we started our marketing activity through various media such as magazine, exhibitions, seminars etc. Quick service clubbed with quality products and quality assurance would be the key focus to penetrate deep into the market. Most importantly we wish our clients having derived the best value against what they pay for. Meeting the clients’ expectation is non-negotiable target for us.

Q. Can you please elucidate the contribution of technology innovations in the success of Airpipe System products?
Aluminum Piping in India has been existed from last 8-10 years Hence the matured market demands something different which is non-conventional & save money .Airipe is offering not only the aluminum compressed air line but fittings made of aluminum which is the biggest technical advantage as against the products available in the market and in addition to that our zero leakage & minimum pressure loss system would contribute towards the considerable saving of energy.

Q. Brief us about the quality policy for the business?
We are the compressed airpipe system supplier for various industries such as automobile, textile, food & beverages, cement. Packaging industry that makes already clear that quality issues have a very high importance for our company. High quality standards are a major part of company’s policy

AIRPIPE TEAM
AIRPIPE TEAM

Q. Please highlight more about Airpipe System’s top line product range? Is there any new launch or in pipeline stage?
We have sizes from 20 mm to 200 mm which are the biggest for various applications and technology used for range from 20 to 50 mm is pushing type and 63 to 200 mm is clamp type .R& D center and our head office is regularly upgrading airpipe products on regular basis. Constant improvement & innovations to exceed the expectation of the client are the focus areas

Q. What are the key technological trends that are driving compressed air systems industry?
Historically, most of the industry use to go for GI/MS pipe and they were not knowing the consequences of energy loss due to leakage pressure drop, etc. However, the aluminum piping system technology gives added advantage of resistant to corrosion, zero leakage, optimum pressure drop and estimated 30% energy saving in terms of monetary gain.

Q. According to you what is the future of the compressed air systems industry?
Compresed air system play a vital role in most of the industries such , automobile, packaging, printing, textile and as per our honorable PM’s signature campaign “Make in India” more industries are expected come to India so as more compressor would be sold which leads eventually to go for energy saving products like Airpipe

Q. According you what are the factors affecting to your business?
Keeping the sentiments up for both international and domestic investors would lead the market in the days to come. To augment the business environment RBI has to cut RRR further & though govt. of India is pushing forward it’s pro-industry policy; but it has got lots to do when it is matter of
cutting down the subsidies & easy taxation system.

Web: www.airpipe.in

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