SMALLEY: Extending sphere through innovation

Q. Please brief us about company’s global reach & latest initiatives in industrial spring space? Which are your focus areas?

For over 50 years, Smalley has been the world leader in the manufacturing and development of precision retaining rings and wave springs. Smalley works with nearly every industry, from aerospace, automotive, medical, off-highway, oil & gas to industrial. With regional offices in the Americas, Europe, and Asia, Smalley provides total global supply chain solutions to meet worldwide manufacturing demand.

Q. What are the market opportunities for SMALLEY products in India? How do you plan to position these products?

Manufacturing in India is increasing and transforming from low cost manufacturing to high end manufacturing. MNCs are setting up / expanding their Design, R&D and Engineering centers in India due to talented manpower at competitive cost. Indian OEMs too competing with global majors in global markets. Government policies, standards and regulations driving the market for globally proven technologies.

Priority to Quality & Reliability is the preference of SMALLEY’s customers worldwide and the similar trend continues in India. We will be continuing to offer our product to the industries which demands high performance & overall cost optimization.

Q. What is your marketing strategy for India?

While continuing to support the existing clients which are majorly MNCs, we are exploring new customer creation & customer base expanding among Indian OEMs, new applications, new markets by targeting new product design and developing customers. Customers in India is now supported locally by SMALLEY INDIA REPRESENTATIVE, in application & product selection.

Q. What is the role of R&D activity in your company?

R&D at our company is focused on identifying and addressing unsolved customer problems. We conduct market research, test the latest technologies, and compare top manufacturing practices in order to conceive and roll out creative and valuable solutions for our customers.

Q. Brief us about the quality policy for your business?

Smalley’s unparalleled dedication to quality and customer satisfaction has earned Smalley approved supplier status with leading OEM manufacturers worldwide. Smalley’s goal is to supply customers with uncompromising quality and service by providing superior products with exceptional value. Smalley takes pride in providing the highest level of quality at every stage of the ordering and manufacturing process, from design to delivery. In accordance with the requirements of ISO 9001, IATF 16949, AS9100, ISO 13485, and ISO 14001, we have established and are continuously improving the Quality Management System upon a program that is geared to meet the following objectives:

• Total product conformance in terms of drawings, specifications and contractual requirements.
• 100% on-time delivery performance.
• Complete customer satisfaction.
• Exceptional vendor performance.

Q. Could you brief us on Indian & Global perspective of your industry?

As far as India is concern, it is very potential market & by having SMALLEY INDIA REPRESENTATIVE, we are penetrating key sectors like Aerospace, Automotive, Defense, Oil & Gas, off-highway and other Industrial OEMs.

We are reaching out to end users (process industries, manufacturing industries) OEMs, tier 1 & 2 suppliers, creating awareness about our technology, its features, merits and benefits. We see lots of opportunities in new product design and development.

Q. What are the key technological trends that are driving industrial spring industry?

• New design possibilities.
•  Reduction in size, weight and raw material consumption, of the overall assembly.
•  Engineered springs and rings to deliver specified results accurately & consistently.

Q. What is your vision for your company?

The Smalley vision is to be recognized for providing the ultimate customer service and quality in the industry worldwide. We hope to contribute to our customers’ success by offering precision engineered solutions through teams dedicated to a high level of urgency and exceptional service.