Air Cooling takes away your heat, while being eco-friendly and economical. Symphony shows how.

Tomorrow’s world needs environment-friendly, energy conserving solutions and products. With increased global warming and environmental impact, people around the world recognize that businesses must act responsibly and offer green products to customers.

In the today’s era of global warming, the average temperature are on rise and summers are getting hotter every year, leaving the people with no choice but to resort to some or the other cooling solutions including fans, air coolers or air conditioners for some comfort depending upon their requirement and budget.

For a country like India which is struggling with huge power deficits and where power cuts are in vogue in different parts, air conditioning is certainly not the only solution for cooling needs across the board from home to offices and commercial spaces to malls and airports, nor is it economically feasible. Tomorrow’s world needs environment-friendly, energy conserving solutions and products. With increased global warming and environmental impact, people around the world recognize that businesses must act responsibly and offer green products to customers.

Air cooler is the best solution that comes to mind in the current situation, which is a green and environment-friendly product as it consumes merely one tenth of the electricity as compared to air conditioners. Also unlike air conditioners, which release CFC gas, air coolers do not emit hazardous greenhouse gases responsible for global warming and other environment-related problems. Further with our environment continuously undergoing changes, we need to constantly upgrade our structural designs and technology, incorporating good practices that result in environment protection, water conservation, energy efficiency with thoughtful use of natural resources while maintaining healthy indoor environment.

Symphony pioneered branded Air Coolers

Symphony Ltd is one company that enables people across the World to capitalize on eco–friendly, energy-saving air cooling technologies as serious alternative to high energy consuming and not so eco-friendly air-conditioners. Symphony Ltd provides air cooling solutions for residential and industrial segments offering advanced, energy efficient cooling and humidification solutions. Having established a leadership position in the home air cooler segment, the company is all set to provide air cooling and humidification solution for industrial and commercial units.

Symphony pioneered branded air coolers in India by launching India’s first branded air cooler in the year 1989 and since than it has never looked back. Now Symphony commands 50% market share among organised players. The uniqueness of Symphony Ltd is that it is the only company which is focused on ‘Air coolers’. The strategy here has been ‘One Product Many Markets’ and over the years this strategy has paid off well and company today is world’s largest air cooler company and truly an international brand selling its air coolers under its own brand name in over 60 countries.

Symphony possesses the largest number of trademarks and registered designs in the international air cooler industry with 108 trademarks, 49 registered designs, 7 copyrights and 8 patents. The company has been awarded Guinness World Record for creating the world’s largest functioning air coolers.

Advantages of Air Cooling

Air coolers use fresh, clean air from the environment. They also allow you to keep windows open for better air circulation whereas AC’s circulate stale air inside a sealed room.

1. Green Product:
   Air coolers are green product and unlike air conditioners, air coolers do not emit hazardous greenhouse gases responsible for global warming and other environment-related problems.
2. Energy-efficient :
   Further air coolers consume up to 10 times less energy than ACs. They can also work in low voltage areas.
3. Low on Maintenance :
   Air coolers require low maintenance; you rarely need to summon a mechanic for maintenance as in the case of ACs.
4. Environmental Friendly :
   Air coolers present significant environmental benefits with no harmful Chlorofluorocarbons (CFC) emissions and offer energy saving green cooling solutions.
5. Symphony:
   Leading organised player in central air cooling

As the name suggests, these coolers are comprehensive cooling solutions, addressing the cooling needs for large enclosed areas, factories, warehouses, retail chains, banquet halls, auditoriums, etc. Central air cooling is gaining increasing importance as corporate houses are looking to create a congenial working environment for their shop floor teams. Large and small factories are the most pertinent examples as corporate houses can ill-afford centralized air conditioning due to open-air areas as well as prohibitive capital and operating costs.

“In earlier years due to lack of awareness and non-availability of the air cooling solutions for industrial undertaking, the penetration was low but it is improving rapidly. Further looking at the size of the Indian market and growth potential we can say the segment has immense opportunities in years to come. The market for industrial coolers in India is huge and growing rapidly,” says Sanjay Sheth, General Manager, Symphony Ltd. Recent trend indicates that big businesses across various sectors are opting for central air cooling for spaces which are difficult to centrally air-condition. The installation of air-conditioning system in these areas may not be feasible or is a huge capital and operational expense. By providing better working condition to employees one can create a safer and more productive working environment. Cooler staff is more alert, efficient and productive. Cooler machines last longer and can produce more. Symphony is at a nascent stage in central air cooling segment but going forward, increased focus on strengthening product awareness and the corporate brand in domestic and international markets for this product are expected to generate sizeable volumes over the medium-term. The Company has a decent project pipeline, which provides assurance of a healthy business growth. “Our expertise in large metal Air Coolers and central air cooling provides us with the capability to implement large-scale industrial cooling solutions for a large number of industrial customers in India. We believe that the market for centralized Air Coolers is larger than for centralized air conditioning systems,” remarks Sanjay Sheth.Symphony strengthened its leadership team, widened its distribution network, and collaborated with many large opinion-driving HVAC consultants and large nationally renowned HVAC contractors for industrial cooling solutions.

Dominant presence in industrial cooling

Expanding its presence in Indian industrial and commercial cooling market, the company has completed many prestigious installations of central air cooling systems till date. Symphony has completed installation of central air cooling systems for renowned clients, namely Asian Paints, DHL, Dixon Technologies, Swaminarayan Temple, ISKCON Temple, Marico in India and Walmart, GE, Prestolite, Lear Corporation, among others. The company’s clientele includes leading Textile, Auto, FMCG, Healthcare, Retail & Hospitality, Engineering, Logistics & Warehousing, Chemical, Consumer Durable companies among many others.

Affordability and low maintenance cost of central air cooling are also likely to play a big role in growth momentum for the segment in coming years. Industrial air coolers are attractively priced, for a large residential house (approximately 2,000 to 3,000 sq ft) investment for cooler ranges between Rs. 1 to Rs. 2.5 lakh — about one-third, or 40% of investment required for centralized air conditioning. Electric consumption of central air cooling system is only about 10% of the consumption of centralized air-conditioning. In other words, payback period from central air cooling is less than one year, just from saving of electricity of air cooler vis-a-vis air conditioner.

Growth drivers

• Firstly, it is proven that better work condition has helped increase productivity considerably. Same is supported by a NASA report which stated that at 38 degrees temperature, there is a 62% loss of work output and at 41 degrees, it goes up to 79%. Hence, there is an immense potential for industrial air cooling in India, wherever air conditioning is just not feasible.
• Further shifting to air cooling for commercial and offices, retail and hospitality industry over air conditioning has helped big time in saving costs to the companies as air coolers use 90% less energy than an air conditioner does.
• Industrial cooling also provides solutions to air cool segments such as airports, malls, retail chains, factories, banquet halls, which are difficult and very expensive to air condition.
• For certain factories, centralized cooling becomes mandatory due to operational process or product characteristics like textile applications, certain dyes and intermediates and certain chemicals, industrial coolers emerge as the most cost-effective solution.
• In factories that house large boilers, large furnaces and other equipment, which generate a lot of heat, air cooling is the only cooling solution. Air coolers also find applications in warehouses that need to store material at controlled temperatures. In large commercial space and retail malls which have expansive open areas, industrial air coolers are the only workable cooling solution. Interestingly, wherever central air conditioning is used, there is potential even of using central air cooling or ducted air coolers.

– P.K. Balasubbramaniian