ELECRAMA 2014 : Taking India to the global arena

On May 31, 2013

Mr. J.G. Kulkarni – President , IEEMA

CHANGEXCHANGE RBSM IN ELECRAMA – 2012
Recap
276 buyers from 31 countries from Africa, ASEAN, CIS and Latin America attended this mega RBSM spread over five days, held in conjunction with ELECRAMA-2012, the world’s largest electrical transmission and distribution exhibition organised by IEEMA. A few select foreign journalists were also invited as part of the foreign delegations. 20 foreign diplomats based in India, including some Ambassadors and High Commissioners, also accompanied their delegations. Some of the foreign delegations were led by Ministers and senior Government Officials of the Electricity / Energy Ministries / Departments.

African delegation was the largest and included 234 buyers from Benin, Botswana, Burundi, DR Congo, Ethiopia, Ghana, Kenya, Malawi, Mali, Mauritius, Morocco, Mozambique, Nigeria, Senegal, South Africa, South Sudan, Sudan, Tanzania, Togo, Tunisia, Uganda and Zimbabwe.

There were 14 ASEAN buyers representing Malaysia and Thailand. 4 CIS buyers from Belarus, Georgia, Uzbekistan along with 24 Latin American buyers from Argentina, Brazil, Chile and Uruguay participated at the event. 683 Indian sellers represented the India supply side at ChangeXChange event and included major Indian companies manufacturing electrical equipment.

The Indian electrical equipment manufacturing industry has been in existence in India since more than 100 years and today it’s a mature, diversified industry with a robust supply chain and capability to manufacture equipment Right from 100V to 1200 kV. India boosts of the largest Load Dispatch Center in the world and has the largest 765 kv transmission network. Huge additions are planned to further strengthen this network for evacuation of power offering offers business opportunities of US$ 500 Billion over next 5 years.

Legacy of performance:
IEEMA created a global business vehicle ELECRAMA in 1990, which has grown from strength to strength to emerge as the Single largest T & D Exhibition in the world. As in the past, I am sure that ELECRAMA-2014 will continue to provide an excellent opportunity to Indian manufacturers to showcase their products and technologies & manufacturing capabilities to a global audience whom we whole heartedly welcome to our great country. ELECRAMA exhibition was conceptualized with the objective of providing a global window to showcase Indian Electrical equipment manufacturing capabilities. More than 90% of the electrical equipment installed in India has been manufactured indigenously. The mature Indian electrical manufacturing fraternity is now increasingly looking outwards to grow exports as a huge opportunity exists.

ELECRAMA 2014 @ Bangalore:
ELECRAMA-2014 is being held for the first time at BIEC – Bangalore International Exhibition Centre, India’s first “LEED-Certified” Green Exhibition & Conference Facility at Bangalore. The purpose built 34 acres of beautifully landscaped complex has covered Pillar -less air-conditioned exhibition space. A multi-facility conference centre spread over 5,600 sqm including 4 Conference Halls, a Helipad, an Amphitheater, VIP Lounge, Food Court of 7,500 sqm, and large outdoor area including grassy lawns.

Unity in Variety
CONCURRENT EVENTS
Apart from being a stellar showcase of product and technology, ELECRAMA-2014 also offers a variety of meaningful concurrent events to further enhance participant experience.

Mr. Sanjeev Sardana,
Chairman ELECRAMA -2014

Emerging Power Scenario and Opportunities

1. CHANGEXCHANGE
WORLD CLASS BUSINESS EXCHANGE ACTIVITY, ELECRAMA-2014 will see a repeat of the hugely successful aspect of the previous edition with 450 overseas buyers from targeted regions will be invited. – the REVERSE BUYER SELLER MEET (RBSM). ELECRAMA-2014 is bound to raise the bar in terms of facilitation and added services so as to make the event a resounding success.

The Reverse Buyer Seller Meet (RBSM) is organised with the support of the Department of Commerce, Ministry of Commerce & Industry, Government of India, to provide a focused thrust to Indian exports of electrical equipment to the focus regions of Africa, ASEAN, CIS, Latin America, SAARC and Iran.

2. CEO NITE
An exclusive ‘By Invitation only’ business leaders networking platform for the who’s who of the global EE industry, in partnership with a leading television channel is planned alongside ELECRAMA-2014. This event will feature ‘live’ panel discussions with eminent experts, on challenges and opportuinities offered by the electrical sector.

3. INTERNATIONAL T&D CONCLAVE
A HALF DAY PROGRAM FOR EXPERIENCE SHARING BETWEEN THE GLOBAL T&D UTILITIES AND STAKEHOLDERS

4.TRAFOTECH 2014
This prestigious international technical conference will provide transformer designers, manufacturers, consultants and users a common platform to review the latest advances and emerging trends, share operational experiences and discuss on transformers for smart grids.

5. THE ENGINEER INFINITE
The Engineer Infinite 2014 is a pan India competition for encouraging third/fourth year engineering student to share & display their Innovative projects to a wide audience at the specially created Students Pavilion. The activity culminates with cash prizes and recognition at the specially organized Innovation Day event .

The Demand Supply gap and The Indian Power expansion program to fill the same offers a huge opportunity in excess of US$ 500 Billion over next 5 years in the T & D segment alone.
A robust Alternative/Renewable energy program based on Solar, Wind, Biomass etc is also well entrenched to supply greener power.
Encouragement by BEE for use of Energy Efficient Equipment to help enhance avoided generation and reduce carbon footprint of the Indian Power Sector is further strengthened focused by initiatives like Clean Energy initiative/ Solar Power program (Jawaharlal Nehru Solar Mission)
Home and Building automation is another exciting domain which throws up additional opportunities
Increasing use of Smart Grid Technologies for cost effective and energy efficient solutions in transmission distribution, storage and consumption of power to address the huge challenges faced due to rapidly expanding power network and demand offers another set of business opportunities
E mobility although at an infant stage is another emerging opportunity waiting to be exploited.

Mr. Aaditya Dhoot,
Vice Chairman, ELECRAMA-2014

Taking India to the global platform
MADE IN INDIA , MADE FOR THE WORLD.
India is one of the fastest growing economies in the world with a huge skilled human capital and strong, contemporary manufacturing base. Further India is strategically placed to export to South East Asia, Middle East and African Regions including Europe and Latin America. India also exports a large variety of equipment to USA and Canada. The quality of the Indian Electrical Equipment is robust and the prices are highly competitive and the technology is contemporary.

Indian Electrical equipment manufacturers have once again demonstrated their capabilities by indigenising in a short span of just 5 years the latest technologies and by successfully developing the world’s first 1200 kV transmission system .

The current size if Indian electrical equipment industry is above INR 1.25 lakh crores (US$ 25 billion) and comprises of,

Generation equipment (boilers, turbines, generators) and
Transmission and Distribution (T&D) and allied equipment like transformers, cables, transmission lines, switchgears, capacitors, energy meters, instrument transformers, surge arrestors, stamping and lamination, insulators, insulating material, industrial electronics, indicating instruments, winding wires, etc.
India has 30% of the world’s engineers.
Over 1 million qualified engineers graduate every year out of 3,500 Technical institutions in India
150+ MNC captive R&D centers in India

India’s Exports of Electrical Equipment

Global trade in electrical equipment accounts for 3% of the overall trade.
India’s exports of electrical equipment were around US$ 5 billion (INR 25,000 crores) in 2011-12

IEEMA: The prudent body behind success of ELECRAMA
IEEMA, The Indian Electrical & Electronics Manufacturers’ Association is the apex national level Industry body of manufacturers of electrical, industrial electronics and allied equipment in India was Founded in 1948, IEEMA has a pan India presence with its headquarters in Mumbai and regional offices in New Delhi, Kolkata and Bangalore.

The IEEMA vision; “Electricity for All and Global Excellence leading to Human Enrichment”. IEEMA, the first ISO 9000 certified industry association in India, currently has around 800 member organisations encompassing the complete value chain in power generation, transmission and distribution equipment. Its membership base, ranging from public sector enterprises, multinational companies to small, medium and large companies. It is considered as the VOICE of the Indian Electrical Industry.
IEEMA members have contributed to more than 90% of the power equipment installed in India. The Indian electrical equipment industry size in 2011-12 was in excess of INR 1.20 lakh crores (US$ 25 billion), with exports of US$ 5 billion. The industry provides direct and indirect employment to over 1.5 million persons, and to 5 million across the entire value chain.
IEEMA with 18 focused product forums, organises International Technical Conferences and works closely with government agencies, utilities, standardisation bodies, research & development organisations and testing institutes for formulating Indian standards for electro-technical industry and developing energy efficient products.
IEEMA SME Quality Award (ISQA) signifies IEEMA’s commitment to quality and international benchmarking. IEEMA produces well researched publications and reports, including the IEEMA Journal – the leading electrical and electronics monthly in the country.
IEEMA’s Flagship Biennial ELECRAMA Exhibition, a UFI certified event is the largest focussed electrical transmission and distribution equipment exhibition in the world. ELECRAMA spread over 80000 Sqm attracts over 1,000 exhibitors and visitors from more than 120 foreign countries.
In its endeavour of making the domestic electrical industry a global leader, IEEMA also organises periodic high-level delegation visits and participation in exhibitions abroad. It actively networks with overseas counterpart associations for exchange of information and organisation of joint programmes aimed at enhancing business co-operation.

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