Sparsh: Technology leadership in surveillance arena

Mr. Sanjeev Sehgal, Managing Director, Sparsh

Q. What has been “Sparsh” major milestones and achievements till date?
Sparsh is pioneer and leader in manufacturing CCTV video surveillance products in India with product presence in more than 10 countries, presence in more than 150 cities in India, channel strength of more than 2000 and manufacturing more than a million security products every quarter. Sparsh has revolutionized the Indian security market by being India’s first company to manufacture CCTV cameras in India in 2007 and in just span of seven years, Sparsh, today is the pioneer & leader in the security industry having global footprints. Our focus on indigenous designing & manufacturing of technologically advanced electronic security devices has put India on the global map for designing and manufacturing high quality and technologically advanced video surveillance products. In short “Sparsh strives to have Global Footprint for ‘Made in India’ Products”.

Sparsh has won admiration & trust of its partners, customer and industry as large and has a proven track record of a lot of firsts, technical advancement, corporate maturity, and achievements & has won many awards, some which are as follows:

• Best Security Solution Provider (NCN 2012)
• Technology Evangelist of the year (VAR India 2012, 2013 & 2014)
• “Top 100 Most Trusted Companies in India” (VAR India 2012, 2013 and 2014)
• “Leaders of Tomorrow” in Electrical & Electronics category. (ET Now-India MART 2010)
• “Best Security System Company” by South Asia’s most popular electronics magazine (Electronics For You (EFY) 2009, 2010 & 2011)
• Award for Entrepreneurial Excellence in Manufacturing (Elcina- Dun & Bradstreet 2009)
• “Entrepreneurial Company of the Year 2007- CCTV” Frost & Sullivan award.

Q. Could you brief us about overall business activities of your company (tie-ups, associations, reach, network)?
Sparsh has been at the forefront for introducing new CCTV technology in the Indian market. As a result of our focus on innovation, quality and customer service, many multinationals have chosen to work closely with us including but not limited to Sony Electronics, Texas Instruments and Aptina. Sparsh has a PAN India network with more than 2000 resellers with presence in more than 150 cities in India and we target to double our partner base and reach in Indian cities. We aspire to be a true Indian company with global outlook.

Q. Can you elaborate more about key products portfolio and it’s applications?

Our product portfolio includes:

• CCTV Camera
• Digital Video Recorder
• IP Camera
• Network Video Recorder
• Hybrid DVR
• Analog Speed Dome
• IP Speed Dome
• Video Management Software
• CCTV Accessories

CCTV today has application in all fields of life. Our products are used in all security applications including government and public buildings, Transportation – airports, railways and bus stations Education – schools and universities, Retail – shops and malls, Banks, Hotels, Residential buildings and we have products and solutions for each industry vertical.

Q. Which are the some of your pioneering products introduced in the market recently or new product in pipeline?
We have launched the HDAVI – HD Analog cameras and DVRs thus pioneering the high resolution camera and DVR space. This is a breakthrough in technology where we can transmit up to 500m HD video over co-axial cable thus utilizing analog infrastructure for providing high resolution HD video. Our ZSecure IP camera series has already received overwhelming response from the market pioneering the enterprise IP solution. We have now launched our Elegant IP camera series for SMEs which is an economical IP solution for small and medium enterprises which do not need too many features but have high IP resolution surveillance as their main objective.

The Elegant IP camera series comprises of 1.3MP, 2MP and 3MP IP cameras along with NVRs supporting real-time recording up to 3MP. We have also launched our SMART series of DVRs which is our next generation DVR series with features like NAS storage support, FTP storage, alarms for crucial events, complete health check up of the DVR, 3G & Wi-Fi enabled, etc. Moreover the next generation compression technology helps the customers save crucial storage requirements thus saving cost.

Q. How do you account R&D activity in your company?
We have a team of more than 40 R&D engineers who dedicatedly work to bring new products & technologies to make our customer secure. We spend more than 5% of our turnover in R&D every year on R&D. We have one of the best and leading companies as our technology providers. This in combination with our R&D team and software expertise, what India is known world over for, enables us to design and develop world class products in India.

Q. Brief us about the quality policy for your business?
The Company quality policy calls for continual improvement in its quality management activities and business to be conducted according to the following principles:

• Comply with all statutory laws and regulation
• Follow a concept of continuously improving the effectiveness of this quality management system and make best use of all management resources in all quality matters.
• Communicate our quality objectives & our performance against these objectives throughout the company & to interested parties.
• Take due care to ensure that activities are safe for employees, associates and sub-contractors and others who come into contact with our work.
• Work closely with customer and supplier to establish the highest quality standards.
• Adopt a forward looking view on future business decisions, which may have quality impacts.
• Train our staff in the need and responsibilities of quality management & provide the personnel & resources to ensure that the importance of meeting and exceeding customer requirements is communicated and understood throughout our organization.

Q. What are your strategies to improve the your company‘s position in Indian & global market as well?

• Innovation and technology advancement
• Stringent Quality Control norms
• Penetration in market
• Building made in India brand
• Customer service support

Q. According to you what are the factors affecting your business?

• Lack of customer awareness
• Misselling of products
• Low market penetration
• Unorganized players

Q. What is your vision for the company in coming years?
Our future expansion will be both in Analogue and IP video surveillance category, with IP category getting more focus. We have good range of products in this category including megapixel IP cameras up to 3MP and network video recorders supporting real-time recording up to 3MP & as adoption of IP is increasing we aim to a leader in this category. In analog also we have a complete range up to 800TVL and MEGADIS series with 1.3MP sensor.

We are also very aggressive on the front of HD and MP era for video surveillance in India & have recently launched our HDAVI-HD analog series cameras and DVRs. We believe this would change the future of video surveillance in India. We are also aggressive on government vertical with Sparsh already registered as an approved DGS&D brand for supply of CCTV cameras and solution to all central and state government bodies. We also aim to expand our global reach and target to achieve 10% of our sales revenue through exports in next two to three years. We have already started exports to more than ten countries including Nepal, Bhutan, Sri Lanka, Bangladesh, UAE, Oman, Kuwait, Vietnam, and few countries in Europe.