The Latest Technological Advancements in the Tire Industry Will Help in Increasing the Cost-effectiveness of Vehicles


The growing customer demands are creating challenges for the automobile industry. Aesthetic design, high performance and durability, and cost-effectiveness are some of the primary concerns of customers. The demand is somewhat similar for all the internal and external parts of the vehicle too, thus thrusting each automobile market segment toward top-end technological development and production of high-caliber products. Tires are the most important part of a vehicle as they are a single point of contact between the road and the vehicle. It braces the entire load of the vehicle and assists with safe driving on roads. The demand for advanced tires is increasing in the market with the rising concern of the customers using conventional tires.

Tires assist with vehicle handling, controlling, and turning, thus improving overall driving performance. Hence, it is crucial for the customer to choose appropriate tires for improved and smooth operation of the vehicle. Damage due to speedy drives, wear and tear, emergency brake damage, cuts, cracking, bulging, and punctures are other critical issues that call for advancements in tires. The majority of automobiles use pneumatic tires, and flat tires are a typical problem with these pneumatic ones. Tire grip is also an important factor while looking for high-performance tires. Tread patterns on traditional tires disseminate water behind and on the side of the tire. If there is excessive water on the road, the tire can get lifted off from the surface, thus separating it from the road. This lifting reduces traction between road and tire surfaces, which gives rise to several safety concerns. These issues are always prevalent in the case of conventional tires, thus developing the need for advancement in the tire market.

Using upgraded raw materials and chemical compounds in tire manufacturing helps produce high-quality and smooth-performing tires. Tire manufacturers are adopting strategic collaboration with vehicle designers with a vision to develop futuristic tires. Development in tread patterns, sidewall design, and overall tire construction makes today’s high-performance tires more stable. Some advanced tires are designed specifically for exceptional performance while driving through different road conditions, and they provide an excellent grip on snowy, icy, and wet roadways.

Self-inflating, chip-embedded, multi-chamber, and all-in-one tires are examples of advanced tires. These advanced tire technologies can substantially improve the in-vehicle convenience of the customers. Advanced tires comprise several components in different combinations. These tires are generally airless and cannot be punctured, thus resolving a big concern in the case of conventional tires. They provide a firm grip on roads and perform well on wet roads and during high-speed traveling. Advanced tires have a smaller surface contact area than conventional tires, and it helps increase the vehicle’s fuel efficiency. Following are some noteworthy tire technologies in the market:

Firestone’s Weather grip tires are developed combining the company’s Hydro-Grip tread technology and have full-depth grooves, thus helping smooth cut through the water and resist hydroplaning. In slick situations, high-density zig-zag sipes and interlocking grooves provide consistent traction and make the ride a comfortable experience for the user.

Run-flat tire technology is another inclusive technological advancement in tire manufacturing. In case of air loss due to cut or punctured surface, this technology allows driving the vehicle at the speed of 50 m.p.h.. The driver can cover a distance of almost 50 miles with a puncture, thus covering a safe margin to reach a nearby mechanic or tire repair shop and fix the punctured tire.

Goodyear’s Assurance Weather Ready tires, on the other hand, work well irrespective of the climatic conditions of the roads. Goodyear’s Weather Reactive Technology employs center 3D Tredlock Technology Blades and outboard tread ribs and secures cornering and braking in slick situations.

Increased automobile production, rise in customer demands, and reduction in maintenance cost of the vehicle with advanced tires are driving the global advanced tire market. Market players are adopting various strategic methods like partnerships, investment, innovation, and collaborations for new product development, launches, and better market reach. According to Allied Market Research, the global advanced tires market is anticipated to grow at a significant CAGR from 2020 to 2030.

The Covid-19 outbreak posed several challenges for the advanced tires industry, especially during the initial phase. The scarcity of raw materials, shortage of labor, increased raw material prices, disturbed supply chain, restricted transportation, limitations in import and export, and increased inventory were the stumbling blocks for the market growth throughout the term. These factors had a negative effect on the industry. However, with the continuous innovations in the advanced tires market, the market is predicted to witness growing demand in the future and revive, in terms of revenue, very soon.

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Article by Vaishanavi Kumbalwar

Author’s Bio – Vaishanavi Kumbalwar is a fun-loving, independent, unconventional and original thinker who loves to put her thoughts into words. She holds a bachelor’s degree in Mechanical Engineering and currently working as Senior Associate Content Writer at Allied Market Research. She thrives on challenges and loves to explore different writing styles to bring off her fondness for being a writer and blogger. She is an enthusiast of different cultures, places and cuisines and loves to travel off the tourist path and explore new things.