Allied Power Solutions : The Safety Uncompromised
Q. Please brief us about company’s global reach & latest initiatives?
APS (Allied Power Solutions) is the one of the first UL listed Lightning Protection System Installer in India. We offer reputed brands of imported products to cater the need of Electrical, Electronics, Telecom, Railways, Automotive, Medical, Real Estate & Pharmaceutical industries. We are aiming to reach every corner of our country with the quality products to achieve “Safety” to human beings. Our valued principal companies are “Lightning Protection International Pty Ltd (LPI)-Australia” pioneer in external lightning protection system, grounding/earthing solutions & exothermic solutions, “HAKEL-Czech Republic” pioneer in lightning & surge protection devices, surge filters & equipotential bonding solutions, “Grandpower-China” pioneer in Battery Management System & “KMB Systems-Czech Republic” pioneer in Electrical Energy Management System, Power Factor Controllers & Power Quality Analyzers.
Q. What are the market opportunities for your company’s products in India? How do you plan to position these products?
Safety awareness and quality conscious concepts are growing rapidly in our country. People are ready to invest money on safety aspect and mindset towards quality products are growing day by day. Growth of industrial & building automation and sensitive electronic equipments are also one of the reason to adopt the safety concept. Our company caption “Safety Uncompromised” address this issue and we have a basket of products contributing towards the goal of attaining safety in day to day life. Lightning protection, Surge protection devices and electrical earthing are the core product range sold across the country. In addition to this, we have strong product base towards “Electrical Management System”, “Power Quality Analyzers” & “Battery Monitoring & Management System”
Q. What is your marketing strategy for India?
Widespread dealer network and ideally located regional offices and resident managers are the main strategy we are adopting to reach the imported products at the door step of our customers. We have selected the products which suits to the Indian market and made it economically affordable too. Public awareness towards the safety is growing rapidly in India and our products well fit into this category. Sensitive & costly electronic equipments entry into the small house has demanded the safety products. Industries & hospitals are addicted to the automation systems and safety of the same is very much of a concern. A small lightning surge or switching surge can end up in a huge loss of equipments inturn affecting in financial loss. Sensing the financial loss, customers are more focusing on safety part and growth prospect of our products are very bright. Maintaining the transparent policy and business ethics with our dealer network & principals placed us in a growing path. Added to that, constant product orientation, regular participation in exhibitions, brand building through print media & online media also helped our company success.
Q. Is there any plans for expansion & new investment in India to cater the demand of the industry?
Being in the industry for more than 15 years, we achieved a rare feet of one of the first Indian company to be “UL (USA)” listed Lightning Protection System Installer. LPS includes external lightning protection, internal lightning & surge protection devices and grounding/earthing solutions. We will be investing in the manufacturing unit for conventional lightning protection system & slowly we will establish the production line for surge protection devices.
Q. What is the top line product range & Is there any plans to launch new products?
Our top line products are ESE & CSE lightning protection system, UL listed conventional lighting protection system, electrical earthing & bonding, surge protection device, surge filters, equipotential bonding devices & exothermic welding products. We are launching new products of portable power quality analyzers, electrical management system, power factor controllers, thyristor modules and battery monitoring & management system.
Q. What is your vision for your company?
To establish a dealer network of more than 200 across the country in next 3 years and contribute to the country by providing employment to the younger generatiom. Implementing the international safety products to the Indian market.
