Revolution in Cutting Oil Technology
Q. What are the latest advancements in technology and product upgrades that you have introduced?
Expected growth of Industrial lubricants stands at 3.5% CAGR and this growth is technology based. To compete in this market, adoption of new technology is inevitable. With the increase in demand, there is a big problem of disposal of used lubricant is becoming a big challenge. To counter this problem, we are working towards biodegradable Lubricants. We have developed cutting oils with vegetable oils which are biodegradable using nanotechnology. These oils will have lesser problem of disposal.
Q. How do you see the coolants & lubricants market performing in the next few years?
High demand in engineering sectors, mainly automobile sector, pulling the requirement of coolants & lubricants. The expected CAGR is at around 3.5%. Opening up of FDI in defence sector is also going to push the demand upside.
Q. Which sectors will impact demand & sales the most? How do you plan to capitalise on these opportunities?
Automobile sector will impact the most. We are working towards to penetrate in more OEM’s and their ancillaries. Opening up of aviation and defense sector will also increase the demand of Lubricants. We are also introducing the minimum quantity Lubrication where lubricant will be used less than 100 ml per machine in one shift in mainly cutting & milling operation. These lubricants are based on misting technology, thus giving relief in quantity buying and disposal too.
We are also introducing complete range of products thus we become full line supplier for any industry. Apart from our main stream products, we are also moving in to value added product and services like regeneration of used lubricants at customer premises only. We are also introducing equipments for the same, which will be available off the shelf from July 2016. Last year we have launched Total Lubrication management system, where we take responsibility of Lubrication needs of our client through single window system. We manage, test & optimize the lubricants at client’s premises. There is couple of customers who got benefitted with our efforts in terms of reduction in consumption.
This year we are increasing our sphere to Coolant Management services too. We will be taking responsibility of coolant management for procurement, usage & disposal, thus giving a much relief to our customers. This activity will not only help customers in systematic way to optimize the usage of coolant ( cutting oil), but also reduce the cost of operation.
Q. Do you see a requirement to scale up operations in the coming years?
Yes, this is requirement of time. Operations in terms of optimization in production house as well as scaling up marketing, is to be done. Now a days, conventional methods of growth are old story, one has to be very creative to sustain growth. New avenues to be dig out, new concepts to be launched and utmost is adoption of energy conservation systems to be introduced in manufacturing set up.
Q. What are the challenges that stand in the way of success?
Today world has become very small. Biggest challenge is over use of technology. One has to be open for change in technological concepts. Today along with demand, competition has also become manifold. Unless one is not working on the concept of cost reduction, he will be out of the race. Cost reduction is not only at your location even at your customer location has become your responsibility. One has to be on foot continuously to work in this direction. More and more companies are coming to India with their products, but in my opinion, unless you become complete solution provider for your customer, success will be a distant dream.
