RR Kabel: The Brand of India

Mr. Shreegopal Kabra, President Ram Ratna Group

Q. RR KABEL is a name to reckon with in the cables & wires industry worldwide. What’s your standing today and how could you achieve this position?
A part of Ram Ratna Group, RR Kabel is an endeavor to manufacture wires with the best technologies to promote safety, energy efficiency and exceptional performance. Today, RR Kabel is one of the leading manufacturers of wires and cables in India and abroad. With over 15 years of dedication in putting the best technology at work, RR Kabel has obtained an influential position in the industry by changing the dynamics of wire engineering focusing on innovation and consistent quality. On the innovation front, we are proud to say that RR Kabel was the first company in the world to make wires & cables with Unilay technology apart from Europe. Our products are trusted and the consistent quality is valued by many niche industries globally.

Q. What’s your market penetration – sector-wise?
We have ensured dedicated services which has won us the trust of our customers across all verticals. With a diverse workforce of dedicated employees and more than 23 marketing offices armed with a strong dealer network across major cities pan India. We have widened our reach and are currently present in more than 73 countries across Asia, Europe and Middle east.

Q. What’s your product range and what are their applications?
Keeping in mind the imperativeness of fire safety, RR Kabel was the first company to offer wires made with the distinctive Halogen Free Flame Retardant (HFFR), FIREX HFFR. The range includes UNILAY FR, wires manufactured with uni-laid conductor delivering a perfect blend of safety and unmatched reliability. The range also offers FLAMEX-FRLSH & SUPEREX FR (low smoke and flame retardant cables), variety of communication cables, Industrial cables, LT cables, Instrumentation cables, cables for special applications and the most essential and vastly required Fire Alarm Cables.

Q. What are the new offerings from RR Kabel?
The additions include Solar Cables, Automobile Cables, BUS Cables, Battery Cables, Uninyvin, Silicon Cables, Drag chain, Servo & VFD application special cables, Flat cables for reeling and elevator applications, Fire alarm & Fire survival Cables and UL 3321, 3273, 3289 cables.
We are constantly looking at accomplishing new milestones and extending our portfolio. RR Kabel is one of the first companies to introduce many special application based cables in the LT cable category. In fact, RR Kabel has attained the global position as the “solution provider”.

Q. All the cables mentioned above, do they meet with international standards?
Yes, RR Kabel is the only company to have 19 accreditations at a single factory. All products are accredited with the most stringent Indian and International certifications like UL (USA), CSA (Canada), VDE (Germany), BASEC (UK), NF (France) etc. assuring safety and quality.

Q. What’s your manufacturing set-up?
We have 3 manufacturing facilities, one in Vadodara and two in Silvassa. We also have a manufacturing facility in Bangladesh. The facilities are spread over an area of more than a million sq meters to manufacture our range of products for commercial projects.

Q. Reliability is of paramount importance in cables & wires. How do you infuse quality and reliability in your range of manufacture?
Our belief to give only quality products has helped us focus on offering consistent quality to our customers in India and globally. The best technologies and research goes in while the manufacturing of our products. Utmost care is taken in the insulation and specially the conductor of the wires & cables offered. The conductors are made from pure and best quality copper that ensures unmatched reliability and safety.

RR KABEL Office Overview

Q. What are the strengths of RR Kabel?
From just an endeavor to being one of the leading companies in the industry, RR Kabel has come a long way up the ladder. The manufacturing facilities are equipped with the best machineries sourced from all over the world to offer the best quality cables. The facilities also have an in house unit for compounding and electrolytic tinning plant.

With unbeatable designs, manufacturing process and testing facilities in Silvassa and Vadodara, we ensure that every product in the range adheres the vision of setting the standards in providing the best. Serving with a wide distribution channel in 73 countries across the globe, we have ensured that our products are best in quality, reliable and are available across major cities and across all verticals.

Q. Could you give some insight into your operating philosophy and corporate governance?
RR Kabel is a special brand. It binds itself with the views and vision which forms the core of the group’s philosophy. Every product in the range represents principles, ethics, transparency and trust assuring safety accredited with the most stringent Indian and International certifications setting the standards in providing the best in quality, service and customer care.

Q. Do you foresee India as a potential and burgeoning market?
Yes. The economy is cyclic and the growth potential is huge. With the new government’s ambitious plans under “Make in India”, the industries are going through dynamic changes. The fast clearances of big projects and smart city projects is making way for tremendous progress.

Q. What are the measures you take to maintain your leadership position?
With fierce updating of innovative products in every segment and constant innovations, the research and development is intensified simultaneously. We imbibe the best high end technologies in manufacturing to deliver world class products. RR Kabel is constantly emerging with new marketing and CRM perspectives to fulfill the needs of the emerging markets by providing uncompromising customer focus & stability.

Q. What are the extraneous factors that affect this business and what are the challenges ahead for a front runner like you?
The market scenario has always been changing rapidly and moving towards growth. The needs and demands for quality products specially in the electrical sector have been constantly on the rise. Safety of human life gets prime importance. By now we all know that short circuit in electrical wiring is major contributor in fire caused by human carelessness. Its more disheartening to know that major death occur in incident of fire is due to poisonous smoke emitted by the PVC insulation.

Q. What’s your roadmap for RR KABEL?
Our journey has been rewarding. We are committed to strive relentlessly, constantly improving our services and products to become the best in class. We envision to reach the epitome by initiating more value creation in the industry and become a Reliable Resource for all our customers.

For more information on RR KABEL , visit website : www.rrkabel.com