Shashi Amin, CEO (Cable Solutions), Apar Industries Limited

India’s largest e-beam cable manufacturer

APAR Industries Limited – founded by Late Mr. Dharmsinh D Desai, in 1958 is a technology driven and customer focussed company characterized by reliability, adaptability, innovation and leadership in its product categories. Over the years, it has evolved to become a USD 17.5 billion company, offering value added products and services in Power transmission conductors (World”s No. 1 conductor manufacturer), Transformer & Speciality Oil (World’s No. 3 in Transformer Oil Manufacturing), Power distribution and communication cables (No. 1 exporter of cables from India). As an organization APAR believes in creating tomorrow’s solution today based on its 4 core values of Innovation, Accountability, Entrepreneurial Drive and Leadership. In the last decade, APAR has experienced multi-fold growth with a consolidated revenue for FY23 at INR14,352 Cr with a 54% Y-o-Y growth. In this, cables alone clocked a revenue of INR 3263 Cr with a 64% Y-o-Y growth.

APAR entered the Cables business in 2008 by acquiring Uniflex Cables. Our two manufacturing plants are located in South Gujarat – Umbergaon and Khatalwada – spread over an area of 3 lac sq km. Manufacturing capabilities at APAR are suitably aided by its two NABL accredited labs capable of testing more than 700 different types of cables for varied domestic and international standards.

APAR has started its own sustainability journey in 2021 and in 2022 APAR was ranked 3rd in CRISIL ESG rating from the industrial sector. APAR shares its joy to be one of the preferred companies in terms of customer choice and recognised by prestigious organizations and professional bodies. Its hard work paid off by winning the “Technology of the Year” award at “India Wind Energy Leadership Awards 2023” and “Company of the Year: EV component manufacturer 2023”.

Innovative Products Portfolio

With a diversified product portfolio, APAR is able to cater to a diversified range of industries/market segments, customer base, and geographic spread. APAR placed itself in a strong competitive position in attractive growing markets coupled with lower cost. Its customers represent diverse segments such as Power Distribution and Renewable Energy sectors, Railways, Defence, Telecom, Automobile, Mining, Nuclear Power, etc. Since its inception every year the company has been exploring all the strides to deliver innovative products that solve the real problems of its customers.

Some of its major product offerings are:

• XLPE power & control cables
• Screened & instrumentation cables
• MV Covered conductors
• Aerial bunched cables
• UNIDAC – ANTI-THEFT cables
• APAR FIRE PROTEKT
• ELASTOMER & E-BEAM Cables
• SOLAR Cables
• RAILWAY Cables / WINDMILL Cables/ NUCLEAR PLANT Cables
• Optical Fiber Cables
• Innovative cable solutions
• Light Duty Cables (LDC) & Wires

“APAR ANUSHAKTI is our flagship and ground-breaking product. Keeping in mind ‘Tomorrow’s Solution Today’, this house wire meets international standards for the Indian Market by exceeding the IS: 694 basic requirements with the help of e-beam technology,” says Shashi Amin,

CEO (Cable Solutions). “APAR ANUSHAKTI wires can withstand temperatures up to 105 deg C, carry 50% more current than conventional wires, last for longer than 50 years and save energy as well. Now high-rise buildings, residential buildings, hospitals, malls, airports and railway station can enjoy the safest and most reliable FR-PVC insulated wires,” he elaborates.

The tagline “IssTaar Ki Shakti APAR” beautifully sums up the brand promise.

Technological Breakthroughs

“At APAR we are continuously working on improving our products through technological innovations to solve unique customer problems. Over the past few years our cable vertical has developed and introduced specialized OFC cables, tether cables, tactical cables, submarine pressure tight cables, torpedo cables, for defence and shipyards. Also our e-beam powered APAR ANUSHAKTI house wire is such a unique product which is creating new insight on the consumers buying mentality and capturing market at a very fast pace. APAR ANUSHAKTI is melt-resistant, fire-retardant and offers 50 years of life,” adds Amin.

APAR is the largest manufacturer of electron beam cables in India, with three e-beam accelerators (1.5 MeV, 2.5 MeV, 3 MeV). The company has also commissioned a 2.5 MeV e-beam line, over and above the existing three e-beam facilities at its Khatalwada plant in Gujarat. It has a complete range of solutions for cable requirements (E-Beam) for rolling stock & locomotives in Railways and Metro Rail. With increasing requirements of cable quick-to-install products and quality that outlast, the company is developing a complete range of cable harness, earthing kits for rolling stock, PA system cable harness and many more.

APAR has been associated with Indian Defence and Naval Department DRDO/NPOL for over 20 years for development of specialized import substitution cable products. The company is also the largest supplier of various specialised cable solutions required for rolling stock and locomotives in the Indian Railways.. APAR is also the largest manufacturer of all kinds of elastomeric cables in India.

Bright Outllook

The adoption of latest technology, growing economy, population, industrialization and urbanization have led to a steep increase in energy demand in India. The government is successfully working on delivering this ever-growing electricity need with a massive expansion in renewable energy sources, led by solar and wind power, to provide quality of life to every Indian which leads to a huge growth of Cables and Wires market. APAR is the largest Indian manufacturer of renewable sector cables and also the no. 1 exporter for cables from India in FY23. APAR harness is such an innovative product which will be the future of cabling in renewable sector. Demand for APAR ANUSHAKTI cables is increasing day by day due to its higher current carrying capacity and temperature resistance. With the mantra of never compromise with quality, the company is expecting to be one of the topmost domestic players in the segment.

Increasing global trend for the usage of renewable energy especially in US and Europe, higher manpower cost exports market and China+1 policy has created significant opportunities for Indian cable manufacturers. Besides US and Europe, Africa and Australia are also seeing a lot of infra developments. With 50+ UL product approvals, DCA, ECA, IEC 62930 &TUV& EN 50618 approvals, APAR is poised to export its products to all major export markets.