Vashi Electricals : Visionary excellence & electrified leadership

On Dec 25, 2013

Q. Please brief us about company’s infrastructure & achievements?

The Brief Details Of The Company Infrastructure Are As Under:
“Vashi Electricals Pvt. Ltd.” – Largest Channel Partner of Reputed International Brands of Industrial Products Celebrates 35 Golden Years of Service to Electrical trade. We are a company of procurement specialist helping customers to lower supply chain cost with increase in efficiency. We provide a basket of products under one roof to meet Project or emergency maintenance requirements under one roof. The company the team believes it represents the Largest reputed brands more than ten thousand customers with one goal to satisfy their needs in time and be a Customer Delight.

Core Purpose
To provide world class solution to our entire eco system through innovative system and process, enabling them to save time, money & build inspiring relationships

Brand Promise
100% Customer Delight by offering Electrical Products and Services ahead of time

We Commit

Timely Deliveries.
After Sales Services.
Correct Prices with CENVAT Invoice.

Core Values:

.Integrity,Ethical and Transparent working.
passionate and innovate.
Accountability.
Communication.
Team Work.

1) Sales &Marketing Department:
Our strong sales and service team of over 100 members are capable of providing technical expertise required during project planning and our award winning operations team of more than 200 members are capable of delivering intime what we commit. Consists of General manager-Sales, General manager marketing, Business managers, Area sales manager, Product managers, 40 members of strong Sales support backend team-PAN INDIA.

2) Store /Logistic Department:
Vashi Electricals today has its presence across India to cater to the local project needs of every region. The logistics centre in Bhiwandi boasts of a 2 Lakh square feet area with more than 20,000 different products being stocked to cater to the diversified customer need in time. This is made possible with the help of the state of the art SAP ERP software, System processes and customer portal which supports the backbone of our organization.

3) Financial Department:
Involving the CFO with a manager accounts, Manager Finance/Credit Control, followed by the Accounting Executive, in a financial department.

4) Human Resources Department:
Consists of Directors -HR supported by HR management consultant and their Executive in the Office for all HR related activities.

Our achievements.
Retained the No. 1 Rank of being the Largest Channel Partner for Siemens Switchgears in India since 1983, Awarded the first runner-up trophy for “Exceptional Operations amongst Family Business – All India by SP Jain Institute of Management and Research and being the Largest Multi Brand Electrical Partner in India over the decades.

Milestones

2012 : Opening of Vadodara Branch.
2012 : Opening of Bangalore Branch and taking over Ownership of Kim Associates – Siemens Bangalore C.P.
2012 : Received FMB Award for Outstanding Operations Process.
2012 : Appointed Authorized Distributor for Philips.
2012 : Appointed Authorized Distributor for Bosch.
2011 : Certified ISO 9001:2008 by UKAS.
2011 : Opening of North India Regional Office in Gurgaon.
2010 : Opening of the State-of-the-art Office and Logistics Centre at Bhiwandi
2009 : Installation of world renowned SAP ERP software.
2008 : Appointed Authorized Distributor for Omron Automation (India) Pvt. Ltd.
2008 : Certified ISO 9001:2000 by UKAS
2008 : Opening of Centralized Logistics Centre at Bhiwandi
2008 : Appointed Authorized Distributor for Maruti Spare Parts for Mumbai
2006 : Opening of New Sales outlet and Warehouse at Vasai – Thane
2006 : Gross Turnover of Rs. 600 Million
2005 : Joined Hands with Ramesh Electric and Trading Company Pune to service Pune belt customers
2004 : Started Castrol Lubs Distributionship for Western Mumbai Suburban & Vashi Thane & Raigad Region
2003 : Highest Sales Award by Bonfliglioli Transmission for Gear Motor
2002 : Silver Jubilee Year. Twenty five years of Glorious business achievement
2001 : Gross turnover of Rs. 600 million
1997 : Certified by TUV Germany as ISO 9002 company for sale and distribution on industrial electrical products
1994 : Setup large showroom at Andheri (Mumbai) inaugrated by Mr. Pernstich (MD of Siemens)
1991 : Setup large showroom at Andheri (Mumbai) inaugrated by Dr. Reinhardht (MD of Siemens)
1989 : Appointed authorised stockist for MDS product
1988 : Appointed authorised distributor of Finolex Cables Ltd.
1983 : Appointed authorised dealer for Siemens India Ltd.
1982 : Appointed authorised dealer for Crompton Greaves Ltd.
1981 : Opened showroom and office at Andheri (Mumbai)
1978 : Started trading business. Gross turnover Rs. 4.0 Million

Awards and Rewards

2011 : Top Performer of 2010 – Bonfiglioli
2010 : Awarded Best Promising Dealer Award – Hindustan Motors
2009 : Siemens All India Highest ACB Sales
2009 : Siemens All India winner LV Switchgears
2009 : Awarded “Best Warehouse Management in Western India” by Maruti MGP
2008 : All Time Record Sales in Siemens Switchgear & Motors
2007 : Fastest Growing Dealer for Fenner V-Belts
2007 : Highest sales for Finolex Cables Mumbai Region
2007 : Bonfiglioli All India First Place
2007 : Awarded Best Dealer All India for Hindustan Motors
2005 : All time record sales in Siemens Switchgears & Motors
2006 : All time record sales in Siemens Switchgears & Motors
2004 : Siemens Motors Highest Sales Mumbai
2003 : Bonfiglioli All India first place
2002 : Siemens Switchgears No.1 All India Sales
2001 : Best Sales Performance Award by Siemens All India Basis
1999 : Best Sales Performance Award by Siemens, Finolex & MDS
1998 : MDS Best Sales performance award
1997 : Certified by TUV Germany as ISO 9002 Company for sale and distribution on industrial electrical products
1996 : Seimens best performance Award No.1 Switchgear Dealer
1996: Finolex recognition of excellence for Outstanding sales performance in Maharashtra
1995 : Crompton Greaves highest sales western region Award
1995 : Siemens Best Performance Award No.1 Switchgear Dealer
1994 : Finolex Cables Award for Highest Overall Salesin Mumbai
1992 : Best Sales Award for Siemens Switchgear
1990 : MDS Outstanding Stockist Award
1989 : Crompton Greaves Appreciation Award Bombay Branch
1986 : All India Siemens Best Sales Performance Award
1985 : All India Siemens Best Sales Performance Award
1985 : Crompton Greaves Merit Award Bombay City
1983 : Siemens Best Performance Award Thane District

Affiliations Group Co.:

Purva Vashi Electricals & Services Pvt.Ltd. – Kolkata
Techno Products Development Pvt.Ltd. – Chennai
Western Auto Spares & Services
Western Lube Co

PAN INDIA Presence: HO and Branch Office:
Head Office-Bhiwandi,Mumbai.
Branch: Navi Mumbai.
Regional Offices: Vadodara, Ahmadabad,Bangalore,Nashik, Pune,Nagpur,Gurgaon.
Joint Venture Companies- Kolkatta, Chennai & Kerala

Q. What are the latest initiatives executed by your company in material handling space? Which are your focus areas?

FOCUS in ACTION :

Project Focused Approach
Centre of Expertise
E-commerce
Proposing efficient and Profitable solutions
Low Energy Lighting
Integrated Home Automation Solution
Customer / Enduser Centeric Solutions
PAN India Presence
PAN India Rate Contract
Social Responsibility

Q. What are the market opportunities for your products in India? How do you plan to position these products?

The Indian market is poised to grow at a compound annual growth rate of (CAGR) of 17.3 per cent over 2010-11 to 2017-18. The XI five-year plan (INR 60,271,000.0 million) and its impact on the growth of heavy industries is expected to spur the growth of Indian Electrical products in India. Asia-Pacific, with its thriving economies and rapidly expanding manufacturing bases, is expected to experience highest revenue growth during the next five years. Rising energy prices, stringent efficiency regulations, and increased awareness about advantages of the drives are the factors increasing the demand for VFD.

Q. What is your marketing strategy for India?

Vashi electrical PVT LTD , marketing strategy for India
We are more than just an Electrical Channel Partner, we are a company of procurement specialist helping customers to lower supply chain cost with increase in efficiency. We provide a basket of products under one roof to meet Project or emergency maintenance requirements under one roof. Our strong sales and service team of over 100 members are capable of providing technical expertise required during project planning and our award winning operations team of more than 200 members are capable of delivering intime what we commit.

Providing customized Engineering solution
Moving into new market segment and adding up newer products catering to the market need.
A new all India market coverage by email campaign, products web seminars, products demo in industrial expo, Organizing engineering awareness program at all affiliated Industrial units, Sponsoring Industrial meet by taking part in their marketing programs.
Marketing activities like Product campaign, DEMO mass contact program, Industrial seminar, Customized on site solution by technical expert engineers.
To tap the new market growth potentials and growth of different industries.
Well trained Service Engineers to offer 24×7 technical services, attended in the shortest possible time, to support to our customers.

Our methodology is centered on the following 7 steps:
Vashi’s s new Business Model redefined which comprise of the following:

Select customers in identified, selected areas, markets in territory.
Define and Differentiate its product offerings
Create Value for its customers
Acquire and keep customers with existing and new products group.
Offer goods and services to suit customer need.
Deliver timely goods and services in the market
Organize Sales Promotional activities in to increase customer base.
Configure Human Resources to meet market demand.
Achieve and sustain a high level of profitability
Grow business by 35% every year till the vision is achieved.

Strategic Selling: Special task Force team working in the field in defined territory, identified market.

Build confidence in company and Brand
Build customer demand.
Secure complete and comprehensive distribution.
Establish a reputation platform for all products
Aid salespeople in getting large orders
Build morale of sales force
Impress the Trade with scheme and offers.

Q. What is the role of R&D activity? What are the measures that are being taken from the product manufacturing to distribution?

The first major role of R&D is the development of fundamental knowledge or “enabling technologies”
The second important function of R&D is to provide support to manufacturing, customers, and business management.
The third major function of R&D is to develop and implement new technology.

Measurements:

Analytical task quality elements represents the activities carried out for particular projects or individual analytical tasks. It includes the planning, control and reporting practices recommended at the start of, during, and at completion of R&D work.
Technical quality elements forms a subset and comprises specific QA elements which apply to the technical activities of the organization, such as policy and procedures for instrument calibration and performance checks; use of celebrants’ and reference materials, and; use of statistical procedures.
Organizational quality elements. These are quality management structure with a defined role within the organization; a quality system; documented procedures for key activities; a recruitment and training policy for all staff;

Measurement methods

Prescribe guidelines which are intended to cover analytical testing or measurements.
Define process of manufacturing and evaluate the deviations.
Establish the quality audit steps in r3efining the processes and ensure the quality, to increase productivity and minimize the wastage.
Methods to analyze problem and provide appropriate timely solution.

Q. Brief us about the quality policy for your business?

Vashi Electricals PVT LTD-Quality Policy
Our USP is “Dedicated to growth” Committed to service”
Vashi Electricals Pvt LTD recognizes that the disciplines of quality, health and safety of employee, and work environmental management are an integral part of its management function. The organization proudly takes this as core responsibility. In addition, we believe that in adopting a quality management system, we are striving to improve our efficiency, work environment, service to customers, and ultimately our profitability.

We will measure or performance by the following objectives:

Training Development: To ensure that all that work force, are educated in the detail of our quality standards, and to ensure that quality becomes a part of our business culture at all levels.

Commitment: We wish to ensure that all our staff are fully committed to the principals and customers’ objectives laid out in our quality program.

Product & Service: Provide industry leading quality in both product and service to our customers, at fair and competitive prices.

Continued Improvement: To ensure that we are continually monitoring our performance in quality and service, and implementing programs to improve our business.

Work Environment: Make sure that we have a safe, healthy, and comfortable work environment for our field and office staffs.

Supply Chain: Ensure that our customers are satisfied with timely & speedy delivery to meet and exceed a defined level of quality standards thereby ensuring that our quality standards are support by our suppliers, vendors and customers.

Q. What is your vision for your company in near future?

As a Company we are working very strongly at being a one stop solution provider for project requirement. Some of the major developments that you will see from our side in the next few years will be in providing automation solution to our Customers. “Green Energy” is no longer a wish, it is the need of the hour. We realize our responsibility and are adding more energy efficient products to our basket.

Q. How far the factors like government norms, excise duty, taxation, exim policies are affecting your business?

Exposed to more global competition.
The Uncertainty in invoicing, billing with different Tax system creates additional accounting procedure adding to tedious operations.
Pay due attention to cost reduction, improvement in quality, delivery schedule and after sales services.
Globalize our business by increasing the quality standard.
Given opportunity to import machineries and raw materials on liberal terms.

Q. What are the best possible remedies you can advise in order to maintain the high profitability in the shrinking margins market of India?

Reduce Inventory and prepare proper planning on stock management.
Prefer to put in system to monitor market trend and accordingly procure material Just in time.
Proper enquiry generation by understanding exact need of the customer and service them with required products and services at appropriate time.
Procure materials back to back (against the order) and supply against Performa.
Increase demand of the products and reduce inventory.
Focus on the market need based products & fast moving products and service.
Increase profitability to increase volume focusing on project orders.
Reduce credit limit and define suitable credit policy depending on the value of the purchase and customer profile.
Market segmenting, customer profiling, product segmenting to sell what is needed at right time.