HPL : The Innovator Of Technology In India
The company has 69 marketing offices across the couantry with 1,500 authorised dealers and over 18,000 retailers. The group has manpower of more than 5,400 people. HPL has its presence overseas in South-east Asia, the Middle East, Africa and Europe. Products in HPL manufacturing facilities are supervised by its technical team and are the best in terms of technology, quality and design. This strong & effective presence gives HPL products a respectable share in the market and justifies its brand image that is ‘Technology Brand of India’.
Q. HPL India is in the industry for 5 decades, what are the discerning achievements that has been made by the company in the electrical segment?
HPL, a multi product electric equipment company is among the leading players in the electrical industry today. The company has always believed in being technically abreast and keeping a great focus on the design and development of products. That is why, the heart of HPL is the R&D centre, with over 100 engineers innovating, developing and processing to produce the very best in class products for you. The R&D centre is approved by the Ministry of Science and Technology, Govt. of India, which ensures that the products manufactured here are superior in quality, technology and finish.
Q. Please brief us about company’s global reach & what are the global alliances that has been made in order to out-front the competition?
HPL has its presence overseas in South East Asia, the Middle East, Africa and Europe. The products in HPL manufacturing facilities are supervised by its technical team and are the best in terms of technology, quality and design. Currently, HPL is on a global expansion policy to expand its business horizons and is looking for marketing alliances for its products from unexplored markets. Exporting its products to Middle East, SAARC and European Countries, HPL is increasingly focused on export-led growth through optimal utilization of its comparative technical advantage vis-à-vis competitors.
Q. What is the market potential for HPL products in India? How do you plan to position these products?
HPL’s product range is divided into four groups – Electronic Energy Meters, Switchgears, Lighting, and Wires & Cables.. Owing to the superior quality and performance of products, HPL enjoys an edge over competitors in the field of low voltage switchgear and protection devices, metering and Energy Management System, CFL Luminaries, Wires and Cables. Recently, HPL has added modular switches and accessories to its already huge portfolio.
In Electronic Energy Meters category, HPL is the largest manufacturers of meters in India and among the top few in the world. The strength of this confidence is moving HPL from existing turnover of Rs. 1300 Crores to Rs. 1800 Crores in the next two years. Due to HPL’s unwavering commitment to quality, the products have the markings of Indian and International standards like ISI, CE, KEMA.
This dedication to technology has earned HPL the name of ‘The Technology Brand of India’
Q. Is there are any alliances, HPL made recently to strengthen its position in electrical industry?
Co operation with international companies is an ongoing process and we are always open to it as we are committed to bring in the latest technology in India and to our customers.
Q. What are the distinguishing factors which makes HPL, a cutting edge over competition?
A cutting edge factor of HPL products are technology, R&D and quality. HPL evaluates all these factors while adopting new production techniques. This enhances the acceptability of products. Due to innovative technology adapted by HPL engineers, the products comprise both technology & durability. Ultra-modern manufacturing facilities ensure accuracy & reliability of the products.
Q. Please elucidate in brief about the HPL infrastructure & What are the measure that is being taken from the phase of manufacturing to distribution of the products?
The company has 69 marketing offices across the country with 1,500 authorised dealers and over 18,000 retailers. The group has manpower of more than 5,400 people. HPL has its presence overseas in South-east Asia, the Middle East, Africa and Europe. Products in HPL manufacturing facilities are supervised by its technical team and are the best in terms of technology, quality and design. This strong & effective presence gives HPL products a respectable share in the market and justifies its brand image that is ‘Technology Brand of India’.
Q. Brief about your company’s performance in 2013?
The HPL range enjoys superiority in technology, quality and performance and has an edge over competitors in the field of Electronic Energy Meters and Energy management Systems, low-voltage Switchgear and protection devices, CFL, luminaries, wires & cables and modular switches. HPL has maintained almost 20% growth over last year, and we should achieve a turnover of Rs. 1300 crores in this financial year. The company has a Govt. Approved “HPL R&D centre” with over 100 design engineers, working constantly to upgrade technology in tune with company’s mission. The products in HPL manufacturing facilities are supervised by its skilled technical team and are the best in terms of technology, quality and design.
Q. According to you what is the current status of Electrical equipment sector?
The Electrical sector in India has been in the forefront for last few years and now has well matured technology. HPL , a multi product electrical equipment company is among India’s foremost organisation known for its technology & quality .It has always focused on design & development of product to bring the latest in technology.
Q.What are your expectations from ‘Elecrama’?
We expect to place our company’s new products on a national & international platform , so the people can share our technology. We also hope to interact with other companies for overall trade development. India is set for a big growth as rural areas are moving towards urbanization, hence we should see a large development in C and B level towns. Therefore the future of electrical sector in INDIA is very bright.
